Hype local like a pro

One more Super Bowl publicity post before we call it a season.

Radio Row, the monstrosity of media that converges before the Super Bowl, engages people who promote goods and services mixed with football talk. It’s one of my favorite weeks because reporters and show hosts are hungry for the opportunity to talk to current and former athletes, then agree to speak with other visiting professionals to fill a couple of minutes of what’s hopefully, entertaining air time.

PR tip — Hype the local

There’s a productive way for guests to get the most out of these opportunities and it’s one for you to remember the next time you do an interview. On my “Who Does it Masterfully” list is former NFL player and current media maven, Ross Tucker. While making the rounds to talk about a new event ticket platform (it’s super cool), Ross localized examples each time he talked about how listeners of said show could benefit from using Seat Club. He did quick searches for sports and entertainment events in Tampa before he sat down with a Tampa radio show host then did the same for Boston, Las Vegas and Washington, D.C. among others.

If you hire someone to speak on your business’s behalf, it’s easy to lean on his or her celebrity and be happy with any mention of your company. Pros go the extra mile and personalize those segments. It endears you, an owner or publicist to interviewers, and it’s a great trait that boosts a pitch person’s value for other projects.

Simple

It’s simple, but like a lot of simple things, something we forget when we prepare for media or public appearances.

Until next time ….

InstaFace

Ok, I went all Belichick on the sub-head, but enjoy a look from Super Bowl LVIII Radio Row on my Instagram page.