SIDEbar
A weekly quick-read publicity. PR newsletter, sports 'n' more.
Written by
Gail Sideman, gpublicity
Connect
Birthday
+3
Jan 23, 2025
•
3 min read
Consciously connect to control your narrative
publicity
Nov 13, 2025
4 min read
Live shows could be your lane to quick publicity
North Carolina Tar Heels
May 1, 2025
6 min read
Is Bill Belichecked out?
DEI
Dec 30, 2024
2025 to bring new challenges -- but opportunity, too
California
Jan 9, 2025
As social media torches facts, turn to journalists you know for news
Games With Names
+6
Aug 14, 2025
(Yup – I went there) Why Swifties and NFL fans create the ultimate PR crossover
Neutrogena
+5
Sep 3, 2026
2 min read
Good Good Golf/Callaway, the NCAA, Target and Neutrogena have the bitters
Summer
Aug 27, 2026
1 min read
Late-night TV makes a strong case for staying visible
National Radio Day
Aug 20, 2026
As TV gets more fragmented, radio remains a trusted medium
+2
Aug 13, 2026
Akron celebrates season opener with FANfare and publicity
authors
Aug 6, 2026
There's more to book PR than pitching and social media
Jul 30, 2026
Headlines are about football, but questions go much deeper
Jul 23, 2026
Levi’s covered its sign and people couldn’t stop talking about it
Jul 16, 2026
Some leaders build trust with every conversation. Others lose trust when they avoid conversations.
Caitlin Clark
Jul 9, 2026
In a world demanding instant reactions, waiting can be the difference between a PR fail and adding perspective
