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A weekly quick-read publicity. PR newsletter, sports 'n' more.

Written by

Gail Sideman, gpublicity

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Featured Posts

Birthday

Jan 23, 2025

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3 min read

Are you sending the right message?

Consciously connect to control your narrative

Gail Sideman

publicity

Nov 13, 2025

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4 min read

You've got 15 seconds to sound smart

Live shows could be your lane to quick publicity

Gail Sideman

North Carolina Tar Heels

Belichick’s girlfriend tried to manage the message. Instead, she became it.

May 1, 2025

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6 min read

Belichick’s girlfriend tried to manage the message. Instead, she became it.

Is Bill Belichecked out?

Gail Sideman

DEI

There's never been a bigger need for strategic publicity

Dec 30, 2024

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6 min read

There's never been a bigger need for strategic publicity

2025 to bring new challenges -- but opportunity, too

Gail Sideman

California

Jan 9, 2025

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4 min read

Local outlets can fill news voids

As social media torches facts, turn to journalists you know for news

Gail Sideman

Games With Names

Aug 14, 2025

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6 min read

Swift, Kelce and PR tips to steal

(Yup – I went there) Why Swifties and NFL fans create the ultimate PR crossover

Gail Sideman

Books end. A newsletter keeps your story going.

There's more to book PR than pitching and social media

Gail Sideman

North Carolina Tar Heels

Football feeds the PR machine before the season's first ball is snapped

Jul 30, 2026

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1 min read

Football feeds the PR machine before the season's first ball is snapped

Headlines are about football, but questions go much deeper

Gail Sideman

Jul 23, 2026

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1 min read

World Cup 2026 started with a cover-up

Levi’s covered its sign and people couldn’t stop talking about it

Gail Sideman

Jul 16, 2026

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1 min read

Not every leader is a good communicator

Some leaders build trust with every conversation. Others lose trust when they avoid conversations.

Gail Sideman

Caitlin Clark

Jul 9, 2026

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1 min read

Caitlin Clark shows why the smartest response isn't always the fastest

In a world demanding instant reactions, waiting can be the difference between a PR fail and adding perspective

Gail Sideman

National NIL Day

Jul 1, 2026

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3 min read

National NIL Day celebrates athletes. It also exposes communication commotion.

Five years later, "What is NIL?" is still one of the most commonly searched questions. Plus, saying goodbye to one of the best communicators college sports has ever known.

Gail Sideman

Highmark Stadium

The most valuable part of Buffalo's new stadium isn't the stadium

Jun 25, 2026

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1 min read

The most valuable part of Buffalo's new stadium isn't the stadium

Most contractors are forgotten. More than 5,000 workers won't be.

Gail Sideman

University of Louisville

Jun 18, 2026

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3 min read

The heart of public relations

It isn't publicity. It's people.

Gail Sideman

soccer

World Cup 2026: Welcome to the U.S. PR mess

Jun 11, 2026

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3 min read

World Cup 2026: Welcome to the U.S. PR mess

Visa delays, immigration issues and inflated prices create a cluster{bleep} for the quadrennial soccer event ... And remembering Stacey King

Gail Sideman

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Featured Posts

Are you sending the right message?

You've got 15 seconds to sound smart

Belichick’s girlfriend tried to manage the message. Instead, she became it.

There's never been a bigger need for strategic publicity

Local outlets can fill news voids

Swift, Kelce and PR tips to steal

Archive

Books end. A newsletter keeps your story going.

Football feeds the PR machine before the season's first ball is snapped

World Cup 2026 started with a cover-up

Not every leader is a good communicator

Caitlin Clark shows why the smartest response isn't always the fastest

National NIL Day celebrates athletes. It also exposes communication commotion.

The most valuable part of Buffalo's new stadium isn't the stadium

The heart of public relations

World Cup 2026: Welcome to the U.S. PR mess

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