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Featured Posts

DEIDEI

+3+3

There's never been a bigger need for strategic publicity

2025 to bring new challenges -- but opportunity, too

Gail Sideman

CaliforniaCalifornia

+3+3

Local outlets can fill news voids

As social media torches facts, turn to journalists you know for news

Gail Sideman

readingreading

+2+2

A.J. Brown - an accidental influencer

Eagles receiver's go-to title boosts book to No. 1 in sales

Gail Sideman

BirthdayBirthday

+3+3

Are you sending the right message?

Consciously connect to control your narrative

Gail Sideman

North Carolina Tar HeelsNorth Carolina Tar Heels

+3+3

Belichick’s girlfriend tried to manage the message. Instead, she became it.

Is Bill Belichecked out?

Gail Sideman

NILNIL

+5+5

Build publicity that protects, not just promotes

Public opinion shifts fast—don’t let someone else define you

Gail Sideman

Archive

Matthew SchaeferMatthew Schaefer

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PR takeaway from the NHL Draft: Emotion doesn’t need to be loud to land

NY Islanders didn’t manufacture a message—they trusted the moment

Gail Sideman

brandingbranding

+1+1

Your brand called. It’s bored.

Keep your core, but don’t be afraid to mix it up because publicity follows bold moves

Gail Sideman

PGAPGA

+4+4

Rory said he earned the right to skip media. Has he earned the fallout?

Entitlement is a bad PR strategy

Gail Sideman

NILNIL

+3+3

The Goodyear blimp at 100: a puzzle piece in modern publicity

Also, how a coach got it wrong when he talked about an NIL mega-deal

Gail Sideman

NILNIL

+5+5

Build publicity that protects, not just promotes

Public opinion shifts fast—don’t let someone else define you

Gail Sideman

publicitypublicity

+2+2

Publicity pressure: why it can mess with your head

The overlooked mental side of PR and staying relevant

Gail Sideman

AIAI

+2+2

AI ain't so smart after all

AI is a tool, not a truth-teller – why PR quadruple checks stats

Gail Sideman

crisis communicationscrisis communications

+4+4

Famous-ish? You still need PR

A smart PR strategy connects your story—and saves your tush when things go sideways

Gail Sideman

crisis communicationscrisis communications

+6+6

Ravens' Tucker blunder, plus answers to your Belichick PR questions

PR tip: Don’t tip-toe over releasing an employee when he's under investigation

Gail Sideman

North Carolina Tar HeelsNorth Carolina Tar Heels

+3+3

Belichick’s girlfriend tried to manage the message. Instead, she became it.

Is Bill Belichecked out?

Gail Sideman

NFL DraftNFL Draft

+3+3

The NFL Draft is built on publicity

Reading names off index cards became an international event

Gail Sideman

Major League BaseballMajor League Baseball

+3+3

When they say they love you but ... PR flinches on Jackie Robinson Day

You can’t build trust with performative praise and prettified history

Gail Sideman