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A weekly quick-read publicity. PR newsletter, sports 'n' more.

Written by

Gail Sideman, gpublicity

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Featured Posts

Birthday

+3

Are you sending the right message?

Jan 23, 2025

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3 min read

Are you sending the right message?

Consciously connect to control your narrative

Gail Sideman
Gail Sideman

publicity

+3

You've got 15 seconds to sound smart

Nov 13, 2025

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4 min read

You've got 15 seconds to sound smart

Live shows could be your lane to quick publicity

Gail Sideman
Gail Sideman

North Carolina Tar Heels

+3

Belichick’s girlfriend tried to manage the message. Instead, she became it.

May 1, 2025

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6 min read

Belichick’s girlfriend tried to manage the message. Instead, she became it.

Is Bill Belichecked out?

Gail Sideman
Gail Sideman

DEI

+3

There's never been a bigger need for strategic publicity

Dec 30, 2024

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6 min read

There's never been a bigger need for strategic publicity

2025 to bring new challenges -- but opportunity, too

Gail Sideman
Gail Sideman

California

+3

Local outlets can fill news voids

Jan 9, 2025

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4 min read

Local outlets can fill news voids

As social media torches facts, turn to journalists you know for news

Gail Sideman
Gail Sideman

Games With Names

+6

Swift, Kelce and PR tips to steal

Aug 14, 2025

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6 min read

Swift, Kelce and PR tips to steal

(Yup – I went there) Why Swifties and NFL fans create the ultimate PR crossover

Gail Sideman
Gail Sideman

Archive

Caitlin Clark

+3

Caitlin Clark shows why the smartest response isn't always the fastest

Jul 9, 2026

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1 min read

Caitlin Clark shows why the smartest response isn't always the fastest

In a world demanding instant reactions, waiting can be the difference between a PR fail and adding perspective

Gail Sideman
Gail Sideman

National NIL Day

+4

National NIL Day celebrates athletes. It also exposes communication commotion.

Jul 1, 2026

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3 min read

National NIL Day celebrates athletes. It also exposes communication commotion.

Five years later, "What is NIL?" is still one of the most commonly searched questions. Plus, saying goodbye to one of the best communicators college sports has ever known.

Gail Sideman
Gail Sideman

Highmark Stadium

+2

The most valuable part of Buffalo's new stadium isn't the stadium

Jun 25, 2026

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1 min read

The most valuable part of Buffalo's new stadium isn't the stadium

Most contractors are forgotten. More than 5,000 workers won't be.

Gail Sideman
Gail Sideman

University of Louisville

+4

The heart of public relations

Jun 18, 2026

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3 min read

The heart of public relations

It isn't publicity. It's people.

Gail Sideman
Gail Sideman

soccer

+3

World Cup 2026: Welcome to the U.S. PR mess

Jun 11, 2026

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3 min read

World Cup 2026: Welcome to the U.S. PR mess

Visa delays, immigration issues and inflated prices create a cluster{bleep} for the quadrennial soccer event ... And remembering Stacey King

Gail Sideman
Gail Sideman

Indiana Fever

+4

Local media matters more than you think

Jun 4, 2026

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2 min read

Local media matters more than you think

Restrict access at your own risk

Gail Sideman
Gail Sideman

Victor Wembanyama

+4

San Antonio library scores points with nod to a star

May 28, 2026

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2 min read

San Antonio library scores points with nod to a star

Victor Wembanyama isn’t a "brand ambassador" for reading—he’s just a reader. The San Antonio Public Library turned the NBA star’s love for sci-fi and fantasy into a PR play.

Gail Sideman
Gail Sideman

Stephen Colbert

+2

You landed the story – Now it’s gone

May 21, 2026

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2 min read

You landed the story – Now it’s gone

Reason No. 538 you need to protect your links before they rot or disappear

Gail Sideman
Gail Sideman

crisis communications

+2

Is your team stifling your reputation?

May 14, 2026

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2 min read

Is your team stifling your reputation?

PR messages don't matter if your operations team drops the ball

Gail Sideman
Gail Sideman
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A weekly quick-read publicity. PR newsletter, sports 'n' more.


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