SIDEbar
A weekly quick-read publicity. PR newsletter, sports 'n' more.
Written by
Gail Sideman, gpublicity
Connect
Birthday
+3
Jan 23, 2025
•
3 min read
Consciously connect to control your narrative
publicity
Nov 13, 2025
4 min read
Live shows could be your lane to quick publicity
North Carolina Tar Heels
May 1, 2025
6 min read
Is Bill Belichecked out?
DEI
Dec 30, 2024
2025 to bring new challenges -- but opportunity, too
California
Jan 9, 2025
As social media torches facts, turn to journalists you know for news
Games With Names
+6
Aug 14, 2025
(Yup – I went there) Why Swifties and NFL fans create the ultimate PR crossover
Stephen Colbert
+2
May 21, 2026
2 min read
Reason No. 538 you need to protect your links before they rot or disappear
crisis communications
May 14, 2026
PR messages don't matter if your operations team drops the ball
Caitlin Clark
May 7, 2026
Caitlin Clark calling out her own team proves that "efficient" material is a trust-killer when it loses human touch
+4
Apr 30, 2026
A tale of two events and why exclusivity wins fans and positive headlines
Boston Marathon
Apr 23, 2026
1 min read
How one sign gave competitors a PR win
Reggie Miller
Apr 16, 2026
Brats, camera, action ... the result was media exposure
Lori Nickel
Apr 9, 2026
Human trust is built in-person, not in LLMs, as the still-a-Bucks' superstar proved
press conference
+5
Apr 2, 2026
5 min read
Cayden Boozer meets the media when he could have bailed, while a Florida sheriff teaches PR perfection with a simple repeat question
athletes
Mar 26, 2026
Coaching carousel provides fresh ammo for athletes' freedoms, plus a Women's History Month note
