SIDEbar
A weekly quick-read publicity. PR newsletter, sports 'n' more.
Written by
Gail Sideman, gpublicity
Connect
Birthday
+3
Jan 23, 2025
•
3 min read
Consciously connect to control your narrative
publicity
Nov 13, 2025
4 min read
Live shows could be your lane to quick publicity
North Carolina Tar Heels
May 1, 2025
6 min read
Is Bill Belichecked out?
DEI
Dec 30, 2024
2025 to bring new challenges -- but opportunity, too
California
Jan 9, 2025
As social media torches facts, turn to journalists you know for news
Games With Names
+6
Aug 14, 2025
(Yup – I went there) Why Swifties and NFL fans create the ultimate PR crossover
communications
+2
Sep 24, 2026
2 min read
Press freedom, hot mics and a “protection” bill that doesn't
Steve Sarkisian
+4
Sep 17, 2026
A fake slap was bad enough, but laughing about it created a PR problem
9/11
+1
Sep 11, 2026
1 min read
25 years since 9/11, let's pause
Sep 10, 2026
Publicity can keep the party going when the clock strikes midnight – or 3 a.m.
Neutrogena
+5
Sep 3, 2026
Good Good Golf/Callaway, the NCAA, Target and Neutrogena have the bitters
Summer
Aug 27, 2026
Late-night TV makes a strong case for staying visible
National Radio Day
Aug 20, 2026
As TV gets more fragmented, radio remains a trusted medium
Aug 13, 2026
Akron celebrates season opener with FANfare and publicity
authors
Aug 6, 2026
There's more to book PR than pitching and social media
