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A weekly quick-read publicity. PR newsletter, sports 'n' more.

Written by

Gail Sideman, gpublicity

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Featured Posts

Birthday

+3

Are you sending the right message?

Jan 23, 2025

•

3 min read

Are you sending the right message?

Consciously connect to control your narrative

Gail Sideman
Gail Sideman

publicity

+3

You've got 15 seconds to sound smart

Nov 13, 2025

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4 min read

You've got 15 seconds to sound smart

Live shows could be your lane to quick publicity

Gail Sideman
Gail Sideman

North Carolina Tar Heels

+3

Belichick’s girlfriend tried to manage the message. Instead, she became it.

May 1, 2025

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6 min read

Belichick’s girlfriend tried to manage the message. Instead, she became it.

Is Bill Belichecked out?

Gail Sideman
Gail Sideman

DEI

+3

There's never been a bigger need for strategic publicity

Dec 30, 2024

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6 min read

There's never been a bigger need for strategic publicity

2025 to bring new challenges -- but opportunity, too

Gail Sideman
Gail Sideman

California

+3

Local outlets can fill news voids

Jan 9, 2025

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4 min read

Local outlets can fill news voids

As social media torches facts, turn to journalists you know for news

Gail Sideman
Gail Sideman

Games With Names

+6

Swift, Kelce and PR tips to steal

Aug 14, 2025

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6 min read

Swift, Kelce and PR tips to steal

(Yup – I went there) Why Swifties and NFL fans create the ultimate PR crossover

Gail Sideman
Gail Sideman

Archive

soccer

+3

World Cup 2026: Welcome to the U.S. PR mess

Jun 11, 2026

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3 min read

World Cup 2026: Welcome to the U.S. PR mess

Visa delays, immigration issues and inflated prices create a cluster{bleep} for the quadrennial soccer event ... And remembering Stacey King

Gail Sideman
Gail Sideman

Indiana Fever

+4

Local media matters more than you think

Jun 4, 2026

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2 min read

Local media matters more than you think

Restrict access at your own risk

Gail Sideman
Gail Sideman

Victor Wembanyama

+4

San Antonio library scores points with nod to a star

May 28, 2026

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2 min read

San Antonio library scores points with nod to a star

Victor Wembanyama isn’t a "brand ambassador" for reading—he’s just a reader. The San Antonio Public Library turned the NBA star’s love for sci-fi and fantasy into a PR play.

Gail Sideman
Gail Sideman

Stephen Colbert

+2

You landed the story – Now it’s gone

May 21, 2026

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2 min read

You landed the story – Now it’s gone

Reason No. 538 you need to protect your links before they rot or disappear

Gail Sideman
Gail Sideman

crisis communications

+2

Is your team stifling your reputation?

May 14, 2026

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2 min read

Is your team stifling your reputation?

PR messages don't matter if your operations team drops the ball

Gail Sideman
Gail Sideman

Caitlin Clark

+3

Fever’s AI issue is a PR warning: the public can smell the machine

May 7, 2026

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2 min read

Fever’s AI issue is a PR warning: the public can smell the machine

Caitlin Clark calling out her own team proves that "efficient" material is a trust-killer when it loses human touch

Gail Sideman
Gail Sideman

publicity

+4

Superhuman feet of strength speed shoe's publicity

Apr 30, 2026

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2 min read

Superhuman feet of strength speed shoe's publicity

A tale of two events and why exclusivity wins fans and positive headlines

Boston Marathon

+2

Nike’s words hit a hurdle

Apr 23, 2026

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1 min read

Nike’s words hit a hurdle

How one sign gave competitors a PR win

Gail Sideman
Gail Sideman

Reggie Miller

+3

Reggie Miller and a brat cannon

Apr 16, 2026

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2 min read

Reggie Miller and a brat cannon

Brats, camera, action ... the result was media exposure

Gail Sideman
Gail Sideman
...
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A weekly quick-read publicity. PR newsletter, sports 'n' more.


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