Quality beats quantity in pretty much everything

I get a truckload of marketing emails each day, but a recent one reignited an age-old publicity debate: quality versus quantity.

Some people throw hundreds of noodles against a wall (we call it spray-and-pray) and hope their media or promo pitches stick. Some are more focused. Others go with “I scratch your back, you scratch mine.” It was that one that reignited the debate.

I’m not a spray-and-pray kind of girl. Not only are more than half of high-priced contact lists you buy out-of-date or names never verified, but you’ll likely tick off already stressed media with irrelevant information. People remember and will consider that the next time you knock on their digital door.

Relationships aren’t transactional.

Good-faith publicity, like true friendship, isn’t transactional. You can’t buy attention by emailing hundreds of unsuspecting people on a list like you’re swiping through a dating app. Nor do I expect someone I subscribe to, to follow me. As I said, our inboxes are inundated. Quality over quantity wins.

If you’re going to invest time and money, be picky. Shoot, if you’re getting something for free, be picky.

You can boast numbers, but will followers fan your business? Maybe if you’re McDonald’s. On the flip side, small lists and targeted contacts can be worth their weight in platinum.

Small lists yield big results.

Numbers. They matter with some things. In this case, less is more.

Except for summer. I will never not want more of a few things, including hours of daylight, sunshine and fresh flowers. #MoreSummerPlease. (h/t Amy) Hey, I’m greedy and I own that. And maybe a couple of more.

© 2024 Gail Sideman, gpublicity

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