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NIL

ESPN

+6

Tennis drama, Swift takes and Cracker Barrel BS: PR from the trenches

Aug 28, 2025

•

5 min read

Tennis drama, Swift takes and Cracker Barrel BS: PR from the trenches

From a US Open meltdown to AI for NIL publicity, a few PR wins and losses + a salute to Lee Corso

Gail Sideman
Gail Sideman

Shane Beamer

+5

The best PR happens away from the office

Jul 31, 2025

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4 min read

The best PR happens away from the office

South Carolina's Beamer builds relationships and shares stories before the football season

Gail Sideman
Gail Sideman

NIL

+3

The Goodyear blimp at 100: a puzzle piece in modern publicity

Jun 12, 2025

•

4 min read

The Goodyear blimp at 100: a puzzle piece in modern publicity

Also, how a coach got it wrong when he talked about an NIL mega-deal

Gail Sideman
Gail Sideman

NIL

+5

Build publicity that protects, not just promotes

Jun 5, 2025

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4 min read

Build publicity that protects, not just promotes

Public opinion shifts fast—don’t let someone else define you

Gail Sideman
Gail Sideman

NIL

+3

UConn PR director apologizes after confronting reporter

Mar 27, 2025

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4 min read

UConn PR director apologizes after confronting reporter

Bobby Mullen quickly corrected a wrong

Gail Sideman
Gail Sideman

NIL

+3

🏀Tennessee Vols Basketball Team's NIL Donation Honors Dick Vitale

Mar 6, 2025

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4 min read

🏀Tennessee Vols Basketball Team's NIL Donation Honors Dick Vitale

Vols make $10K donation to V Foundation

Gail Sideman
Gail Sideman

NIL

+2

Be yourself, and you'll crush the publicity thing

Nov 21, 2024

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3 min read

Be yourself, and you'll crush the publicity thing

Publicity parallels lie in the NBA on TNT's move to ABC/ESPN

Gail Sideman
Gail Sideman

sports publicity

+1

NILPublicity.com is live

Nov 7, 2024

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2 min read

NILPublicity.com is live

Sports 'n' more PR still lives here

Gail Sideman
Gail Sideman

National NIL Day

+2

National NIL Day is here

Jun 27, 2024

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2 min read

National NIL Day is here

Day recognizes athletes' name, image and likeness rights

Gail Sideman
Gail Sideman

Caitlin Clark

+2

Caitlin Clark is a PR role model

Mar 7, 2024

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3 min read

Caitlin Clark is a PR role model

NIL has helped elevate Clark's brand

Gail Sideman
Gail Sideman
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