Archive

Listen up👂🏼-- radio rules media

As TV gets more fragmented, radio remains a trusted medium

Gail Sideman

publicity

Aug 13, 2026

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1 min read

Armchair QBs: Report to practice

Akron celebrates season opener with FANfare and publicity

Gail Sideman

authors

Aug 6, 2026

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1 min read

Books end. A newsletter keeps your story going.

There's more to book PR than pitching and social media

Gail Sideman

North Carolina Tar Heels

Football feeds the PR machine before the season's first ball is snapped

Jul 30, 2026

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1 min read

Football feeds the PR machine before the season's first ball is snapped

Headlines are about football, but questions go much deeper

Gail Sideman

Jul 23, 2026

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1 min read

World Cup 2026 started with a cover-up

Levi’s covered its sign and people couldn’t stop talking about it

Gail Sideman

Jul 16, 2026

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1 min read

Not every leader is a good communicator

Some leaders build trust with every conversation. Others lose trust when they avoid conversations.

Gail Sideman

Caitlin Clark

Jul 9, 2026

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1 min read

Caitlin Clark shows why the smartest response isn't always the fastest

In a world demanding instant reactions, waiting can be the difference between a PR fail and adding perspective

Gail Sideman

National NIL Day

Jul 1, 2026

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3 min read

National NIL Day celebrates athletes. It also exposes communication commotion.

Five years later, "What is NIL?" is still one of the most commonly searched questions. Plus, saying goodbye to one of the best communicators college sports has ever known.

Gail Sideman

Highmark Stadium

The most valuable part of Buffalo's new stadium isn't the stadium

Jun 25, 2026

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1 min read

The most valuable part of Buffalo's new stadium isn't the stadium

Most contractors are forgotten. More than 5,000 workers won't be.

Gail Sideman

University of Louisville

Jun 18, 2026

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3 min read

The heart of public relations

It isn't publicity. It's people.

Gail Sideman

soccer

World Cup 2026: Welcome to the U.S. PR mess

Jun 11, 2026

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3 min read

World Cup 2026: Welcome to the U.S. PR mess

Visa delays, immigration issues and inflated prices create a cluster{bleep} for the quadrennial soccer event ... And remembering Stacey King

Gail Sideman

Indiana Fever

Jun 4, 2026

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2 min read

Local media matters more than you think

Restrict access at your own risk

Gail Sideman

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Listen up👂🏼-- radio rules media

Armchair QBs: Report to practice

Books end. A newsletter keeps your story going.

Football feeds the PR machine before the season's first ball is snapped

World Cup 2026 started with a cover-up

Not every leader is a good communicator

Caitlin Clark shows why the smartest response isn't always the fastest

National NIL Day celebrates athletes. It also exposes communication commotion.

The most valuable part of Buffalo's new stadium isn't the stadium

The heart of public relations

World Cup 2026: Welcome to the U.S. PR mess

Local media matters more than you think

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