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Lori Nickel

+4

The Giannis effect: Why PR and journalism require a pulse

Apr 9, 2026

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4 min read

The Giannis effect: Why PR and journalism require a pulse

Human trust is built in-person, not in LLMs, as the still-a-Bucks' superstar proved

Gail Sideman
Gail Sideman

press conference

+5

From chaos to calm at the mic

Apr 2, 2026

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5 min read

From chaos to calm at the mic

Cayden Boozer meets the media when he could have bailed, while a Florida sheriff teaches PR perfection with a simple repeat question

Gail Sideman
Gail Sideman

athletes

+2

Athletes not to blame for college sports' PR problems

Mar 26, 2026

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3 min read

Athletes not to blame for college sports' PR problems

Coaching carousel provides fresh ammo for athletes' freedoms, plus a Women's History Month note

Gail Sideman
Gail Sideman

community

+1

Publicity's power: people

Mar 19, 2026

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5 min read

Publicity's power: people

The biggest events master the art of bringing us together

Gail Sideman
Gail Sideman

Bam Adebayo

+4

And poof ... Magic City Night is gone

Mar 12, 2026

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5 min read

And poof ... Magic City Night is gone

Plus the Bam Slam and what it means for sports publicity

Gail Sideman
Gail Sideman

Texas Tech

+3

Know when to bench the boss

Mar 5, 2026

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5 min read

Know when to bench the boss

From McDonald’s burger bungle to NCAA scripts, your PR strategy might only be as good as your messenger

Gail Sideman
Gail Sideman

DoorDash

+5

From Olympic gold to PR cold

Feb 26, 2026

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5 min read

From Olympic gold to PR cold

Storytelling wins ratings, listening drives revenue and "don’t be a jerk" remains PR 101

Gail Sideman
Gail Sideman

ice skating

+4

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Feb 19, 2026

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5 min read

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Why kids 'n' puppies still attract a crowd, and what happens when media outlets try to automate the storyteller

Gail Sideman
Gail Sideman

publicity

+2

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Feb 12, 2026

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6 min read

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Tracking a few publicity hits from Santa Clara to Milan Cortina

Gail Sideman
Gail Sideman

Jeremiah Castille

+2

A note from Super Bowl's Radio Row

Feb 5, 2026

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3 min read

A note from Super Bowl's Radio Row

Publicity opportunities are endless

Gail Sideman
Gail Sideman

publicity

+3

Duolingo’s Super Bowl heist

Jan 29, 2026

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4 min read

Duolingo’s Super Bowl heist

Why $8 million would have bought an ad, but backdoor PR earns you culture

Gail Sideman
Gail Sideman

PR

+1

Is the Buffalo bus toss a new game?

Jan 22, 2026

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3 min read

Is the Buffalo bus toss a new game?

How the Bills’ public finger-pointing created another unforced error

Gail Sideman
Gail Sideman
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