Archive

Caitlin Clark shows why the smartest response isn't always the fastest

In a world demanding instant reactions, waiting can be the difference between a PR fail and adding perspective

Gail Sideman

National NIL Day

Jul 1, 2026

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3 min read

National NIL Day celebrates athletes. It also exposes communication commotion.

Five years later, "What is NIL?" is still one of the most commonly searched questions. Plus, saying goodbye to one of the best communicators college sports has ever known.

Gail Sideman

Highmark Stadium

The most valuable part of Buffalo's new stadium isn't the stadium

Jun 25, 2026

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1 min read

The most valuable part of Buffalo's new stadium isn't the stadium

Most contractors are forgotten. More than 5,000 workers won't be.

Gail Sideman

University of Louisville

Jun 18, 2026

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3 min read

The heart of public relations

It isn't publicity. It's people.

Gail Sideman

soccer

World Cup 2026: Welcome to the U.S. PR mess

Jun 11, 2026

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3 min read

World Cup 2026: Welcome to the U.S. PR mess

Visa delays, immigration issues and inflated prices create a cluster{bleep} for the quadrennial soccer event ... And remembering Stacey King

Gail Sideman

Indiana Fever

Jun 4, 2026

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2 min read

Local media matters more than you think

Restrict access at your own risk

Gail Sideman

Victor Wembanyama

San Antonio library scores points with nod to a star

May 28, 2026

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2 min read

San Antonio library scores points with nod to a star

Victor Wembanyama isn’t a "brand ambassador" for reading—he’s just a reader. The San Antonio Public Library turned the NBA star’s love for sci-fi and fantasy into a PR play.

Gail Sideman

Stephen Colbert

May 21, 2026

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2 min read

You landed the story – Now it’s gone

Reason No. 538 you need to protect your links before they rot or disappear

Gail Sideman

crisis communications

May 14, 2026

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2 min read

Is your team stifling your reputation?

PR messages don't matter if your operations team drops the ball

Gail Sideman

Caitlin Clark

Fever’s AI issue is a PR warning: the public can smell the machine

May 7, 2026

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2 min read

Fever’s AI issue is a PR warning: the public can smell the machine

Caitlin Clark calling out her own team proves that "efficient" material is a trust-killer when it loses human touch

Gail Sideman

publicity

Apr 30, 2026

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2 min read

Superhuman feet of strength speed shoe's publicity

A tale of two events and why exclusivity wins fans and positive headlines

Boston Marathon

Apr 23, 2026

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1 min read

Nike’s words hit a hurdle

How one sign gave competitors a PR win

Gail Sideman

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Caitlin Clark shows why the smartest response isn't always the fastest

National NIL Day celebrates athletes. It also exposes communication commotion.

The most valuable part of Buffalo's new stadium isn't the stadium

The heart of public relations

World Cup 2026: Welcome to the U.S. PR mess

Local media matters more than you think

San Antonio library scores points with nod to a star

You landed the story – Now it’s gone

Is your team stifling your reputation?

Fever’s AI issue is a PR warning: the public can smell the machine

Superhuman feet of strength speed shoe's publicity

Nike’s words hit a hurdle

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