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University of Louisville

+4

The heart of public relations

Jun 18, 2026

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3 min read

The heart of public relations

It isn't publicity. It's people.

Gail Sideman
Gail Sideman

soccer

+3

World Cup 2026: Welcome to the U.S. PR mess

Jun 11, 2026

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3 min read

World Cup 2026: Welcome to the U.S. PR mess

Visa delays, immigration issues and inflated prices create a cluster{bleep} for the quadrennial soccer event ... And remembering Stacey King

Gail Sideman
Gail Sideman

Indiana Fever

+4

Local media matters more than you think

Jun 4, 2026

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2 min read

Local media matters more than you think

Restrict access at your own risk

Gail Sideman
Gail Sideman

Victor Wembanyama

+4

San Antonio library scores points with nod to a star

May 28, 2026

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2 min read

San Antonio library scores points with nod to a star

Victor Wembanyama isn’t a "brand ambassador" for reading—he’s just a reader. The San Antonio Public Library turned the NBA star’s love for sci-fi and fantasy into a PR play.

Gail Sideman
Gail Sideman

Stephen Colbert

+2

You landed the story – Now it’s gone

May 21, 2026

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2 min read

You landed the story – Now it’s gone

Reason No. 538 you need to protect your links before they rot or disappear

Gail Sideman
Gail Sideman

crisis communications

+2

Is your team stifling your reputation?

May 14, 2026

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2 min read

Is your team stifling your reputation?

PR messages don't matter if your operations team drops the ball

Gail Sideman
Gail Sideman

Caitlin Clark

+3

Fever’s AI issue is a PR warning: the public can smell the machine

May 7, 2026

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2 min read

Fever’s AI issue is a PR warning: the public can smell the machine

Caitlin Clark calling out her own team proves that "efficient" material is a trust-killer when it loses human touch

Gail Sideman
Gail Sideman

publicity

+4

Superhuman feet of strength speed shoe's publicity

Apr 30, 2026

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2 min read

Superhuman feet of strength speed shoe's publicity

A tale of two events and why exclusivity wins fans and positive headlines

Boston Marathon

+2

Nike’s words hit a hurdle

Apr 23, 2026

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1 min read

Nike’s words hit a hurdle

How one sign gave competitors a PR win

Gail Sideman
Gail Sideman

Reggie Miller

+3

Reggie Miller and a brat cannon

Apr 16, 2026

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2 min read

Reggie Miller and a brat cannon

Brats, camera, action ... the result was media exposure

Gail Sideman
Gail Sideman

Lori Nickel

+4

The Giannis effect: Why PR and journalism require a pulse

Apr 9, 2026

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4 min read

The Giannis effect: Why PR and journalism require a pulse

Human trust is built in-person, not in LLMs, as the still-a-Bucks' superstar proved

Gail Sideman
Gail Sideman

press conference

+5

From chaos to calm at the mic

Apr 2, 2026

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5 min read

From chaos to calm at the mic

Cayden Boozer meets the media when he could have bailed, while a Florida sheriff teaches PR perfection with a simple repeat question

Gail Sideman
Gail Sideman
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