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publicity

+4

Superhuman feet of strength speed shoe's publicity

Apr 30, 2026

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2 min read

Superhuman feet of strength speed shoe's publicity

A tale of two events and why exclusivity wins fans and positive headlines

Boston Marathon

+2

Nike’s words hit a hurdle

Apr 23, 2026

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1 min read

Nike’s words hit a hurdle

How one sign gave competitors a PR win

Gail Sideman
Gail Sideman

Reggie Miller

+3

Reggie Miller and a brat cannon

Apr 16, 2026

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2 min read

Reggie Miller and a brat cannon

Brats, camera, action ... the result was media exposure

Gail Sideman
Gail Sideman

Lori Nickel

+4

The Giannis effect: Why PR and journalism require a pulse

Apr 9, 2026

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4 min read

The Giannis effect: Why PR and journalism require a pulse

Human trust is built in-person, not in LLMs, as the still-a-Bucks' superstar proved

Gail Sideman
Gail Sideman

press conference

+5

From chaos to calm at the mic

Apr 2, 2026

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5 min read

From chaos to calm at the mic

Cayden Boozer meets the media when he could have bailed, while a Florida sheriff teaches PR perfection with a simple repeat question

Gail Sideman
Gail Sideman

athletes

+2

Athletes not to blame for college sports' PR problems

Mar 26, 2026

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3 min read

Athletes not to blame for college sports' PR problems

Coaching carousel provides fresh ammo for athletes' freedoms, plus a Women's History Month note

Gail Sideman
Gail Sideman

community

+1

Publicity's power: people

Mar 19, 2026

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5 min read

Publicity's power: people

The biggest events master the art of bringing us together

Gail Sideman
Gail Sideman

Bam Adebayo

+4

And poof ... Magic City Night is gone

Mar 12, 2026

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5 min read

And poof ... Magic City Night is gone

Plus the Bam Slam and what it means for sports publicity

Gail Sideman
Gail Sideman

Texas Tech

+3

Know when to bench the boss

Mar 5, 2026

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5 min read

Know when to bench the boss

From McDonald’s burger bungle to NCAA scripts, your PR strategy might only be as good as your messenger

Gail Sideman
Gail Sideman

DoorDash

+5

From Olympic gold to PR cold

Feb 26, 2026

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5 min read

From Olympic gold to PR cold

Storytelling wins ratings, listening drives revenue and "don’t be a jerk" remains PR 101

Gail Sideman
Gail Sideman

ice skating

+4

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Feb 19, 2026

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5 min read

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Why kids 'n' puppies still attract a crowd, and what happens when media outlets try to automate the storyteller

Gail Sideman
Gail Sideman

publicity

+2

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Feb 12, 2026

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6 min read

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Tracking a few publicity hits from Santa Clara to Milan Cortina

Gail Sideman
Gail Sideman
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