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9/11

+1

We remember ...

Sep 11, 2026

•

1 min read

We remember ...

25 years since 9/11, let's pause

Gail Sideman
Gail Sideman
Don’t put your audience to sleep

Sep 10, 2026

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2 min read

Don’t put your audience to sleep

Publicity can keep the party going when the clock strikes midnight – or 3 a.m.

Gail Sideman
Gail Sideman

Neutrogena

+5

PR snacks for a holiday weekend

Sep 3, 2026

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2 min read

PR snacks for a holiday weekend

Good Good Golf/Callaway, the NCAA, Target and Neutrogena have the bitters

Gail Sideman
Gail Sideman

Summer

+3

Just show up

Aug 27, 2026

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1 min read

Just show up

Late-night TV makes a strong case for staying visible

Gail Sideman
Gail Sideman

National Radio Day

+3

Listen up👂🏼-- radio rules media

Aug 20, 2026

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1 min read

Listen up👂🏼-- radio rules media

As TV gets more fragmented, radio remains a trusted medium

Gail Sideman
Gail Sideman

publicity

+2

Armchair QBs: Report to practice

Aug 13, 2026

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1 min read

Armchair QBs: Report to practice

Akron celebrates season opener with FANfare and publicity

Gail Sideman
Gail Sideman

authors

+3

Books end. A newsletter keeps your story going.

Aug 6, 2026

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1 min read

Books end. A newsletter keeps your story going.

There's more to book PR than pitching and social media

Gail Sideman
Gail Sideman

North Carolina Tar Heels

+5

Football feeds the PR machine before the season's first ball is snapped

Jul 30, 2026

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1 min read

Football feeds the PR machine before the season's first ball is snapped

Headlines are about football, but questions go much deeper

Gail Sideman
Gail Sideman
World Cup 2026 started with a cover-up

Jul 23, 2026

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1 min read

World Cup 2026 started with a cover-up

Levi’s covered its sign and people couldn’t stop talking about it

Gail Sideman
Gail Sideman
Not every leader is a good communicator

Jul 16, 2026

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1 min read

Not every leader is a good communicator

Some leaders build trust with every conversation. Others lose trust when they avoid conversations.

Gail Sideman
Gail Sideman

Caitlin Clark

+3

Caitlin Clark shows why the smartest response isn't always the fastest

Jul 9, 2026

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1 min read

Caitlin Clark shows why the smartest response isn't always the fastest

In a world demanding instant reactions, waiting can be the difference between a PR fail and adding perspective

Gail Sideman
Gail Sideman

National NIL Day

+4

National NIL Day celebrates athletes. It also exposes communication commotion.

Jul 1, 2026

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3 min read

National NIL Day celebrates athletes. It also exposes communication commotion.

Five years later, "What is NIL?" is still one of the most commonly searched questions. Plus, saying goodbye to one of the best communicators college sports has ever known.

Gail Sideman
Gail Sideman
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