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gambling

+3

When your investment broker is a bookie

Oct 8, 2026

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2 min read

When your investment broker is a bookie

PR, take note -- Gen Z is blurring the line between investing and wagering

Gail Sideman
Gail Sideman

LA28

+4

Your PR launch needs a runway

Oct 1, 2026

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2 min read

Your PR launch needs a runway

From the Olympic torch relay to a business launch, timing can shape the attention your story gets

Gail Sideman
Gail Sideman

communications

+2

Go ahead –- break rules. But defend your rights.

Sep 24, 2026

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2 min read

Go ahead –- break rules. But defend your rights.

Press freedom, hot mics and a “protection” bill that doesn't

Gail Sideman
Gail Sideman

Steve Sarkisian

+4

Arch Manning found a fast way to make an AI video worse

Sep 17, 2026

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2 min read

Arch Manning found a fast way to make an AI video worse

A fake slap was bad enough, but laughing about it created a PR problem

Gail Sideman
Gail Sideman

9/11

+1

We remember ...

Sep 11, 2026

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1 min read

We remember ...

25 years since 9/11, let's pause

Gail Sideman
Gail Sideman
Don’t put your audience to sleep

Sep 10, 2026

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2 min read

Don’t put your audience to sleep

Publicity can keep the party going when the clock strikes midnight – or 3 a.m.

Gail Sideman
Gail Sideman

Neutrogena

+5

PR snacks for a holiday weekend

Sep 3, 2026

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2 min read

PR snacks for a holiday weekend

Good Good Golf/Callaway, the NCAA, Target and Neutrogena have the bitters

Gail Sideman
Gail Sideman

Summer

+3

Just show up

Aug 27, 2026

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1 min read

Just show up

Late-night TV makes a strong case for staying visible

Gail Sideman
Gail Sideman

National Radio Day

+3

Listen up👂🏼-- radio rules media

Aug 20, 2026

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1 min read

Listen up👂🏼-- radio rules media

As TV gets more fragmented, radio remains a trusted medium

Gail Sideman
Gail Sideman

publicity

+2

Armchair QBs: Report to practice

Aug 13, 2026

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1 min read

Armchair QBs: Report to practice

Akron celebrates season opener with FANfare and publicity

Gail Sideman
Gail Sideman

authors

+3

Books end. A newsletter keeps your story going.

Aug 6, 2026

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1 min read

Books end. A newsletter keeps your story going.

There's more to book PR than pitching and social media

Gail Sideman
Gail Sideman

North Carolina Tar Heels

+5

Football feeds the PR machine before the season's first ball is snapped

Jul 30, 2026

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1 min read

Football feeds the PR machine before the season's first ball is snapped

Headlines are about football, but questions go much deeper

Gail Sideman
Gail Sideman
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