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Happy fans make loyal fans
Remember why you do what you do
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Happy Holidays 🎉. I wish you peace, good health and smiles. Lots and lots of smiles. ☮️😊
Phoenix Suns fans are smiling ear to ear after learning their team owner, Mat Ishbia, rolled out fan-friendly concession prices. He follows the footsteps, albeit slowly, of Atlanta Falcons owner Arthur Blank, who implemented a fan-first pricing structure that embraced those who really matter. The ATL move has made money for ownership. Go figure.
The Phoenix Suns dropped concession prices which made for a pop of good publicity.
It’s a great PR move for Phoenix. You know what would be an even better deal? Making it affordable for the average family to attend a pro or college sports event. Fans built your can’t-miss product. Yet most are priced out of being able to cheer in person. Try entertaining a family of four in seats that aren’t in the rafters for less than a thousand bucks.
I’ll spare you the rest of what’s going through a brain hopped up on a week of cold meds, so enjoy Phoenix fans’ mini victory. Think about a small thing you think would thrill people in your orbit.
** Unless something simply cannot wait, please look for a new edition of this newsletter January 9, 2025. Thank you for your time and for being part of this tribe.
© 2024 Gail Sideman, gpublicity
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