Gail Sideman

Gail Sideman is a longtime proponent of athletes' ability to monetize their talents and creativity at all levels. She is a publicist, media relations specialist and content creator who's worked at all levels of sport. A veteran voice in sports and author PR, it's her privilege to team with other specialists to add consistent, credible and creative power to their promotions.

DoorDash

Feb 26, 2026

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5 min read

From Olympic gold to PR cold

Storytelling wins ratings, listening drives revenue and "don’t be a jerk" remains PR 101

Gail Sideman

ice skating

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Feb 19, 2026

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5 min read

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Why kids 'n' puppies still attract a crowd, and what happens when media outlets try to automate the storyteller

Gail Sideman

publicity

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Feb 12, 2026

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6 min read

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Tracking a few publicity hits from Santa Clara to Milan Cortina

Gail Sideman

Jeremiah Castille

Feb 5, 2026

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3 min read

A note from Super Bowl's Radio Row

Publicity opportunities are endless

Gail Sideman

publicity

Jan 29, 2026

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4 min read

Duolingo’s Super Bowl heist

Why $8 million would have bought an ad, but backdoor PR earns you culture

Gail Sideman

Jan 22, 2026

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3 min read

Is the Buffalo bus toss a new game?

How the Bills’ public finger-pointing created another unforced error

Gail Sideman

crisis communications

Jan 15, 2026

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4 min read

Own the oops

Some mistakes are just mistakes, PR fans

Gail Sideman

news

Jan 8, 2026

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3 min read

PR is a front-page gut check

Google results, screenshots and snap judgments don’t wait for context

Gail Sideman

2026

Dec 31, 2025

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4 min read

Be simple, savvy and seen in 2026

Lose the old year blues and make some good PR news

Gail Sideman

Marty Schreiber

Better than a curated TikTok feed (and a drip less annoying)

Dec 23, 2025

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3 min read

Better than a curated TikTok feed (and a drip less annoying)

Holidays, hot mics and Just BeCAUSE

Gail Sideman

Dick Vitale

Dec 18, 2025

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5 min read

You can be a PR light

Clarity, truth and a way forward

Gail Sideman

Pulse Advertising

Dec 11, 2025

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5 min read

Is this a good time for a PR reset?

Move beyond your legacy story to grab attention in 2026

Gail Sideman

ECAC

Dec 4, 2025

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4 min read

A win is a win for the NY Jets

Foundation support for ECAC flag football scores positive PR points

Gail Sideman

Burlap & Barrel

Nov 25, 2025

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2 min read

A PR hit that smoked holiday fluff

Pie might not be the only thing that's baked Thanksgiving Day

Gail Sideman

Part 2; the *how* -- You've got 15 seconds to sound smart

Nov 20, 2025

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4 min read

Part 2; the how -- You've got 15 seconds to sound smart

How a fan line call can put you on a show’s radar

Gail Sideman

publicity

Nov 13, 2025

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4 min read

You've got 15 seconds to sound smart

Live shows could be your lane to quick publicity

Gail Sideman

YouTube TV

Nov 6, 2025

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3 min read

YouTube TV vs. Disney: The blackout that's pissing off millions

Disney's still dark and both sides are bungling the PR part

Gail Sideman

Oct 30, 2025

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5 min read

Fear Files: PR edition

Monsters haunt more than Halloween. They're in our inboxes and newsfeeds.

Gail Sideman

Sean Payton

Russell Wilson made a comment a controversy

Oct 23, 2025

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4 min read

Russell Wilson made a comment a controversy

QB shows that sometimes the best PR tactic is to stay quiet

Gail Sideman

publicity

Oct 16, 2025

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4 min read

PR so good it’s in your coffee

Protein has the PR muscle you might crave

Gail Sideman

MLB

Manager makes postgame pressers personal

Oct 9, 2025

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5 min read

Manager makes postgame pressers personal

Brewers skipper Murphy doesn’t need a playbook to understand the importance of connection

Gail Sideman

University of South Florida

USF is about to make a Hall of Fame-caliber PR mistake

Oct 2, 2025

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7 min read

USF is about to make a Hall of Fame-caliber PR mistake

Common-sense minds ask why South Florida is allegedly sneaking a scandal-stained former football coach into its sports Hall of Fame

Gail Sideman

Toronto Argonauts

Sep 25, 2025

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5 min read

Buffalo Bills team with Toronto Argonauts to build fan and media buzz

Rivalries flare, kids cheer + Kimmel crushes and provides PR class like only he can

Gail Sideman

publicity

Sep 18, 2025

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2 min read

Sports mandate sparks PR challenge

What silence might mean about your message

Gail Sideman

Sling TV

Put fans first. Good juju and PR will follow

Sep 11, 2025

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4 min read

Put fans first. Good juju and PR will follow

Copy Sling’s strategy to blast business messaging in your favor

Gail Sideman

Gail Sideman

From Olympic gold to PR cold

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

A note from Super Bowl's Radio Row

Duolingo’s Super Bowl heist

Is the Buffalo bus toss a new game?

Own the oops

PR is a front-page gut check

Be simple, savvy and seen in 2026

Better than a curated TikTok feed (and a drip less annoying)

You can be a PR light

Is this a good time for a PR reset?

A win is a win for the NY Jets

A PR hit that smoked holiday fluff

Part 2; the *how* -- You've got 15 seconds to sound smart

You've got 15 seconds to sound smart

YouTube TV vs. Disney: The blackout that's pissing off millions

Fear Files: PR edition

Russell Wilson made a comment a controversy

PR so good it’s in your coffee

Manager makes postgame pressers personal

USF is about to make a Hall of Fame-caliber PR mistake

Buffalo Bills team with Toronto Argonauts to build fan and media buzz

Sports mandate sparks PR challenge

Put fans first. Good juju and PR will follow

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Part 2; the how -- You've got 15 seconds to sound smart