Picture this ... or that

You can look up who first said, “A picture is worth a thousand words.” Or you can simply see and believe it.

Statistics show that visuals amp the chances of your work getting noticed. On the highest of recent high-level platforms are gems from the Olympics like a little girl breathlessly excited to see swimmer Katie Ledecky break another swimming record, and pommel horse master, Stephen Nedoroscik, who grabbed for his glasses after he secured his team’s first medal in 16 years. There are also everyday moments made more memorable with photos, like a recently married couple that posed with a funnel cloud in the background. (Magic 8 Ball might say, “stormy times ahead,” however.🙃)

Digital marketing experts at WinSavvy found our brains process visual content 60,000 times faster than text, and blog posts with images receive a whopping 94 percent more views than those without them.

So go ahead and grab your phone or DSLR and click away when you see something that moves you. (Ask for permission before you publish a picture of someone — get a written release if it will be used professionally.) Visuals evoke emotion, and paired with a great story, drive publicity.

UPDATE: Per a prior post about sewage in River Seine that delayed Olympics triathlon training, men and women dove for medals Wednesday with at least one person reportedly vomiting afterward. We’re told that’s not unusual. Crisis communications planning is (still) advised.

I’m looking for TWO dynamic and motivated publicity partners to develop stories during the last quarter of 2024. Are you ready to invest in what makes you special and expand your audience? Let’s discuss!

©Gail Sideman, gpublicity 2024

###