Super Bowl media cleans up nicely

Hello from Las Vegas, host city for Super Bowl LVIII.

As anticipated, the city is illuminated in all its game glory. I’ve seen others with brighter and more signage, but this one breaks the special effects bank.

I’ll catch up on media surrounding the game after the weekend, but first, a brand that’s cleaning up when it comes to marketing in the Media Center and on Radio Row.

Feed them and they will talk

There are few things sports reporters like more than a good story, and that’s free food. Bounty has brought both by serving chicken wings along with its product to clean up afterward. Yup, Bounty, as in the paper towel people. Its design and message are simple and the wings are perfectly prepared.

The simple gesture and marketing match has generated healthy servings of publicity. Super talkers are abuzz about the food, and Bounty and the Bowl are getting a lot of love.

I’m holding out hope that Pain is good hot sauce will serve nachos tomorrow.

Until next time …