Gail Sideman

Gail Sideman is a longtime proponent of athletes' ability to monetize their talents and creativity at all levels. She is a publicist, media relations specialist and content creator who's worked at all levels of sport. A veteran voice in sports and author PR, it's her privilege to team with other specialists to add consistent, credible and creative power to their promotions.

National Radio Day

Aug 20, 2026

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1 min read

Listen up👂🏼-- radio rules media

As TV gets more fragmented, radio remains a trusted medium

Gail Sideman

publicity

Aug 13, 2026

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1 min read

Armchair QBs: Report to practice

Akron celebrates season opener with FANfare and publicity

Gail Sideman

authors

Aug 6, 2026

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1 min read

Books end. A newsletter keeps your story going.

There's more to book PR than pitching and social media

Gail Sideman

North Carolina Tar Heels

Football feeds the PR machine before the season's first ball is snapped

Jul 30, 2026

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1 min read

Football feeds the PR machine before the season's first ball is snapped

Headlines are about football, but questions go much deeper

Gail Sideman

Jul 23, 2026

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1 min read

World Cup 2026 started with a cover-up

Levi’s covered its sign and people couldn’t stop talking about it

Gail Sideman

Jul 16, 2026

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1 min read

Not every leader is a good communicator

Some leaders build trust with every conversation. Others lose trust when they avoid conversations.

Gail Sideman

Caitlin Clark

Jul 9, 2026

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1 min read

Caitlin Clark shows why the smartest response isn't always the fastest

In a world demanding instant reactions, waiting can be the difference between a PR fail and adding perspective

Gail Sideman

National NIL Day

Jul 1, 2026

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3 min read

National NIL Day celebrates athletes. It also exposes communication commotion.

Five years later, "What is NIL?" is still one of the most commonly searched questions. Plus, saying goodbye to one of the best communicators college sports has ever known.

Gail Sideman

Highmark Stadium

The most valuable part of Buffalo's new stadium isn't the stadium

Jun 25, 2026

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1 min read

The most valuable part of Buffalo's new stadium isn't the stadium

Most contractors are forgotten. More than 5,000 workers won't be.

Gail Sideman

University of Louisville

Jun 18, 2026

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3 min read

The heart of public relations

It isn't publicity. It's people.

Gail Sideman

soccer

World Cup 2026: Welcome to the U.S. PR mess

Jun 11, 2026

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3 min read

World Cup 2026: Welcome to the U.S. PR mess

Visa delays, immigration issues and inflated prices create a cluster{bleep} for the quadrennial soccer event ... And remembering Stacey King

Gail Sideman

Indiana Fever

Jun 4, 2026

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2 min read

Local media matters more than you think

Restrict access at your own risk

Gail Sideman

Victor Wembanyama

San Antonio library scores points with nod to a star

May 28, 2026

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2 min read

San Antonio library scores points with nod to a star

Victor Wembanyama isn’t a "brand ambassador" for reading—he’s just a reader. The San Antonio Public Library turned the NBA star’s love for sci-fi and fantasy into a PR play.

Gail Sideman

Stephen Colbert

May 21, 2026

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2 min read

You landed the story – Now it’s gone

Reason No. 538 you need to protect your links before they rot or disappear

Gail Sideman

crisis communications

May 14, 2026

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2 min read

Is your team stifling your reputation?

PR messages don't matter if your operations team drops the ball

Gail Sideman

Caitlin Clark

Fever’s AI issue is a PR warning: the public can smell the machine

May 7, 2026

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2 min read

Fever’s AI issue is a PR warning: the public can smell the machine

Caitlin Clark calling out her own team proves that "efficient" material is a trust-killer when it loses human touch

Gail Sideman

Boston Marathon

Apr 23, 2026

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1 min read

Nike’s words hit a hurdle

How one sign gave competitors a PR win

Gail Sideman

Reggie Miller

Apr 16, 2026

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2 min read

Reggie Miller and a brat cannon

Brats, camera, action ... the result was media exposure

Gail Sideman

Lori Nickel

The Giannis effect: Why PR and journalism require a pulse

Apr 9, 2026

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4 min read

The Giannis effect: Why PR and journalism require a pulse

Human trust is built in-person, not in LLMs, as the still-a-Bucks' superstar proved

Gail Sideman

press conference

Apr 2, 2026

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5 min read

From chaos to calm at the mic

Cayden Boozer meets the media when he could have bailed, while a Florida sheriff teaches PR perfection with a simple repeat question

Gail Sideman

athletes

Mar 26, 2026

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3 min read

Athletes not to blame for college sports' PR problems

Coaching carousel provides fresh ammo for athletes' freedoms, plus a Women's History Month note

Gail Sideman

community

Mar 19, 2026

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5 min read

Publicity's power: people

The biggest events master the art of bringing us together

Gail Sideman

Bam Adebayo

Mar 12, 2026

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5 min read

And poof ... Magic City Night is gone

Plus the Bam Slam and what it means for sports publicity

Gail Sideman

Texas Tech

Mar 5, 2026

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5 min read

Know when to bench the boss

From McDonald’s burger bungle to NCAA scripts, your PR strategy might only be as good as your messenger

Gail Sideman

DoorDash

Feb 26, 2026

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5 min read

From Olympic gold to PR cold

Storytelling wins ratings, listening drives revenue and "don’t be a jerk" remains PR 101

Gail Sideman

Gail Sideman

Listen up👂🏼-- radio rules media

Armchair QBs: Report to practice

Books end. A newsletter keeps your story going.

Football feeds the PR machine before the season's first ball is snapped

World Cup 2026 started with a cover-up

Not every leader is a good communicator

Caitlin Clark shows why the smartest response isn't always the fastest

National NIL Day celebrates athletes. It also exposes communication commotion.

The most valuable part of Buffalo's new stadium isn't the stadium

The heart of public relations

World Cup 2026: Welcome to the U.S. PR mess

Local media matters more than you think

San Antonio library scores points with nod to a star

You landed the story – Now it’s gone

Is your team stifling your reputation?

Fever’s AI issue is a PR warning: the public can smell the machine

Nike’s words hit a hurdle

Reggie Miller and a brat cannon

The Giannis effect: Why PR and journalism require a pulse

From chaos to calm at the mic

Athletes not to blame for college sports' PR problems

Publicity's power: people

And poof ... Magic City Night is gone

Know when to bench the boss

From Olympic gold to PR cold

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