Gail Sideman

Gail Sideman is a longtime proponent of athletes' ability to monetize their talents and creativity at all levels. She is a publicist, media relations specialist and content creator who's worked at all levels of sport. A veteran voice in sports and author PR, it's her privilege to team with other specialists to add consistent, credible and creative power to their promotions.

University of Louisville

Jun 18, 2026

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3 min read

The heart of public relations

It isn't publicity. It's people.

Gail Sideman

soccer

World Cup 2026: Welcome to the U.S. PR mess

Jun 11, 2026

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3 min read

World Cup 2026: Welcome to the U.S. PR mess

Visa delays, immigration issues and inflated prices create a cluster{bleep} for the quadrennial soccer event ... And remembering Stacey King

Gail Sideman

Indiana Fever

Jun 4, 2026

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2 min read

Local media matters more than you think

Restrict access at your own risk

Gail Sideman

Victor Wembanyama

San Antonio library scores points with nod to a star

May 28, 2026

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2 min read

San Antonio library scores points with nod to a star

Victor Wembanyama isn’t a "brand ambassador" for reading—he’s just a reader. The San Antonio Public Library turned the NBA star’s love for sci-fi and fantasy into a PR play.

Gail Sideman

Stephen Colbert

May 21, 2026

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2 min read

You landed the story – Now it’s gone

Reason No. 538 you need to protect your links before they rot or disappear

Gail Sideman

crisis communications

May 14, 2026

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2 min read

Is your team stifling your reputation?

PR messages don't matter if your operations team drops the ball

Gail Sideman

Caitlin Clark

Fever’s AI issue is a PR warning: the public can smell the machine

May 7, 2026

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2 min read

Fever’s AI issue is a PR warning: the public can smell the machine

Caitlin Clark calling out her own team proves that "efficient" material is a trust-killer when it loses human touch

Gail Sideman

Boston Marathon

Apr 23, 2026

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1 min read

Nike’s words hit a hurdle

How one sign gave competitors a PR win

Gail Sideman

Reggie Miller

Apr 16, 2026

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2 min read

Reggie Miller and a brat cannon

Brats, camera, action ... the result was media exposure

Gail Sideman

Lori Nickel

The Giannis effect: Why PR and journalism require a pulse

Apr 9, 2026

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4 min read

The Giannis effect: Why PR and journalism require a pulse

Human trust is built in-person, not in LLMs, as the still-a-Bucks' superstar proved

Gail Sideman

press conference

Apr 2, 2026

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5 min read

From chaos to calm at the mic

Cayden Boozer meets the media when he could have bailed, while a Florida sheriff teaches PR perfection with a simple repeat question

Gail Sideman

athletes

Mar 26, 2026

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3 min read

Athletes not to blame for college sports' PR problems

Coaching carousel provides fresh ammo for athletes' freedoms, plus a Women's History Month note

Gail Sideman

community

Mar 19, 2026

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5 min read

Publicity's power: people

The biggest events master the art of bringing us together

Gail Sideman

Bam Adebayo

Mar 12, 2026

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5 min read

And poof ... Magic City Night is gone

Plus the Bam Slam and what it means for sports publicity

Gail Sideman

Texas Tech

Mar 5, 2026

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5 min read

Know when to bench the boss

From McDonald’s burger bungle to NCAA scripts, your PR strategy might only be as good as your messenger

Gail Sideman

DoorDash

Feb 26, 2026

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5 min read

From Olympic gold to PR cold

Storytelling wins ratings, listening drives revenue and "don’t be a jerk" remains PR 101

Gail Sideman

ice skating

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Feb 19, 2026

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5 min read

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Why kids 'n' puppies still attract a crowd, and what happens when media outlets try to automate the storyteller

Gail Sideman

publicity

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Feb 12, 2026

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6 min read

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Tracking a few publicity hits from Santa Clara to Milan Cortina

Gail Sideman

Jeremiah Castille

Feb 5, 2026

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3 min read

A note from Super Bowl's Radio Row

Publicity opportunities are endless

Gail Sideman

publicity

Jan 29, 2026

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4 min read

Holidays, hot mics and Just BeCAUSE

Gail Sideman

Gail Sideman

The heart of public relations

World Cup 2026: Welcome to the U.S. PR mess

Local media matters more than you think

San Antonio library scores points with nod to a star

You landed the story – Now it’s gone

Is your team stifling your reputation?

Fever’s AI issue is a PR warning: the public can smell the machine

Nike’s words hit a hurdle

Reggie Miller and a brat cannon

The Giannis effect: Why PR and journalism require a pulse

From chaos to calm at the mic

Athletes not to blame for college sports' PR problems

Publicity's power: people

And poof ... Magic City Night is gone

Know when to bench the boss

From Olympic gold to PR cold

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

A note from Super Bowl's Radio Row

Duolingo’s Super Bowl heist

Is the Buffalo bus toss a new game?

Own the oops

PR is a front-page gut check

Be simple, savvy and seen in 2026

Better than a curated TikTok feed (and a drip less annoying)

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