You do what?

Them: You’re a publisher?

Me: No, a publicist.

Them: But you write books?

Me: No, but some of my clients are authors. I help shape peoples’ reputations and capture public attention where they need it.

Them: Oh.

“Them” is my mom.

You’re asking why you should care, because if you’re in the U.S. you’ve probably got one foot in the sand as you kick off a long Labor Day weekend. I’ll make this quick. 

Publicists and PR professionals do a lot of things, from writing and editing, producing and strategically placing social media to playing marketing matchmaker and psychotherapist.

A recent social media post described how to identify a business ally. I, however, read it in publicity terms. So with inspiration from digital marketer, Marty Samples, a quick tutorial:

• Publicists celebrate your achievements. 🎉
• We give you honest feedback to bring out the best in you and your stories.
• Publicists and personal public relations agents listen more than we talk.🧏🏻‍♀️
• We offer help without expecting anything in return. (Well, besides payment for our work.)
• We bring positivity, not drama, even when the news cycle doesn’t cooperate. 👏🏼

These are simple, but real, things we do. Sure, the publicity and public relations menu offers more, but that’s a taste.

Speaking of taste, may your watermelon be sweet, your beer be cold and the water refreshing. It’s you time. Be safe and enjoy it. 🏖

🏈🏈 Next week, catch part of my conversation with NFL and NBA play-by-play specialist, Kevin Harlan.

**Publicity BONUS offer – Commit to a publicity project by end-of-day August 31 and the first month’s planning calendar is on me. There’s no better time to get a jump on the last quarter of the year. Contact me at [email protected] for information.

© 2024 Gail Sideman, gpublicity.com 

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