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Your brand called. It’s bored.

Your brand called. It’s bored.

Keep your core, but don’t be afraid to mix it up because publicity follows bold moves

Gail Sideman
June 26, 2025

Have you ever thought about reinventing yourself?

I’m not talking about going under the knife for a nip ‘n’ tuck, but changing how you present your person, place or thing.

That’s not to say you should be someone you’re not, but a glam-up — or down (but make it wow). Something unexpected that snaps your audience to attention.

Think about how sports teams drop new jerseys. They roll out merchandise with fanfare, which generates publicity, including media interest and fan debate. Stories might cover who designed it, what it’s printed on, when and where it’s available and why it’s being added.

You can do that, too.

There’s no better time to spice up your stuff than during the summer.

If you’re looking for a quick hit of publicity, a new look or feel can last well beyond the intro. Consider it a reinvention. Or a retool. It maintains who you are; keeps what your audience wants while adding a few dashes of hot sauce to create something new.

Shoot, Steve Burns (the Steve from Blue’s Clues) is doing it. He’s talking birth, death, sex, and taxes now instead of shapes, colors and veggies. He’s taking a leap.

Why can’t we?

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July 1 is National NIL Day.

If you care about college sports, this date should already be circled.

Educate, empower and engage your favorite athlete to mark four years of college sports NIL.

Go to NILPublicity.com, NationalNILDay.com or hit the links above. Then speak up, share your NIL stories and celebrate the power of athletes on and off the field. Use #NationalNILDay and #NILImpact so this moment doesn’t get ignored.