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2026 Olympic Games

DoorDash

+5

From Olympic gold to PR cold

Feb 26, 2026

•

5 min read

From Olympic gold to PR cold

Storytelling wins ratings, listening drives revenue and "don’t be a jerk" remains PR 101

Gail Sideman
Gail Sideman

ice skating

+4

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Feb 19, 2026

•

5 min read

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Why kids 'n' puppies still attract a crowd, and what happens when media outlets try to automate the storyteller

Gail Sideman
Gail Sideman

publicity

+2

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Feb 12, 2026

•

6 min read

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Tracking a few publicity hits from Santa Clara to Milan Cortina

Gail Sideman
Gail Sideman
SIDEbar

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