publicity

Jan 29, 2026

•

4 min read

Duolingo’s Super Bowl heist

Why $8 million would have bought an ad, but backdoor PR earns you culture

Gail Sideman

2026

Dec 31, 2025

•

4 min read

Be simple, savvy and seen in 2026

Lose the old year blues and make some good PR news

Gail Sideman

Pulse Advertising

Dec 11, 2025

•

5 min read

Is this a good time for a PR reset?

Move beyond your legacy story to grab attention in 2026

Gail Sideman

publicity

Nov 13, 2025

•

4 min read

You've got 15 seconds to sound smart

Live shows could be your lane to quick publicity

Gail Sideman

publicity

Oct 16, 2025

•

4 min read

PR so good it’s in your coffee

Protein has the PR muscle you might crave

Gail Sideman

publicity

Sep 18, 2025

•

2 min read

Sports mandate sparks PR challenge

What silence might mean about your message

Gail Sideman

Sling TV

Put fans first. Good juju and PR will follow

Sep 11, 2025

•

4 min read

Put fans first. Good juju and PR will follow

Copy Sling’s strategy to blast business messaging in your favor

Gail Sideman

publicity

Sep 4, 2025

•

4 min read

There's PR power in video backgrounds

The good, better and best backdrop choices for publicity interviews

Gail Sideman

U.S. Open

Make your story the party everyone wants to crash

Aug 21, 2025

•

4 min read

Make your story the party everyone wants to crash

Tweak and try the unexpected, and you might get guests to your media event

Gail Sideman

Games With Names

Aug 14, 2025

•

6 min read

Swift, Kelce and PR tips to steal

(Yup – I went there) Why Swifties and NFL fans create the ultimate PR crossover

Gail Sideman

swimming

Ravens' request to Michael Phelps scores publicity gold

Aug 7, 2025

•

4 min read

Ravens' request to Michael Phelps scores publicity gold

Baltimore’s social post turned into a feel-good story with reach and purpose

Gail Sideman

Shane Beamer

The best PR happens away from the office

Jul 31, 2025

•

4 min read

The best PR happens away from the office

South Carolina's Beamer builds relationships and shares stories before the football season

Gail Sideman

Bob Geldof

From Live Aid to YouTube: Publicity with purpose still works

Jul 24, 2025

•

3 min read

From Live Aid to YouTube: Publicity with purpose still works

Ryan Trahan’s cross-country fundraiser hits the same emotional chord as Live Aid — but with contemporary media exposure

Gail Sideman

Major League Baseball

How baseball botched its Hank Aaron tribute during the All-Star Game

Jul 17, 2025

•

6 min read

How baseball botched its Hank Aaron tribute during the All-Star Game

MLB edited history; it left out the part that mattered most

Gail Sideman

publicity

Jul 10, 2025

•

4 min read

Sports publicity gets a boost on Bluesky as Twitter’s PR nightmare rages on

Yaccarino’s goodbye capped another PR meltdown on the one-letter social site

Gail Sideman

Matthew Schaefer

PR takeaway from the NHL Draft: Emotion doesn’t need to be loud to land

Jul 2, 2025

•

4 min read

PR takeaway from the NHL Draft: Emotion doesn’t need to be loud to land

NY Islanders didn’t manufacture a message—they trusted the moment

Gail Sideman

branding

Jun 26, 2025

•

3 min read

Your brand called. It’s bored.

Keep your core, but don’t be afraid to mix it up because publicity follows bold moves

Gail Sideman

PGA

Rory said he earned the right to skip media. Has he earned the fallout?

Jun 19, 2025

•

5 min read

Rory said he earned the right to skip media. Has he earned the fallout?

Entitlement is a bad PR strategy

Gail Sideman

NIL

The Goodyear blimp at 100: a puzzle piece in modern publicity

Jun 12, 2025

•

4 min read

The Goodyear blimp at 100: a puzzle piece in modern publicity

Also, how a coach got it wrong when he talked about an NIL mega-deal

Gail Sideman

NIL

Build publicity that protects, not just promotes

Jun 5, 2025

•

4 min read

Build publicity that protects, not just promotes

Public opinion shifts fast—don’t let someone else define you

Gail Sideman

publicity

May 29, 2025

•

4 min read

Publicity pressure: why it can mess with your head

The overlooked mental side of PR and staying relevant

Gail Sideman

authors

Apr 3, 2025

•

4 min read

Make your novel impossible to ignore

Turn your story into a must-read with the right publicity hook

Gail Sideman

social media

Mar 13, 2025

•

4 min read

Don't let publicity slips trip you

Like these👇🏼(Twitter, RichRod and New Era/MLB ... and a last-second addition: take a bow, Southwest Airlines)

Gail Sideman

social media

Feb 27, 2025

•

4 min read

🤮 Does social media make you want to puke?

Build your brand, ditch creeps & clowns

Gail Sideman

publicity

Like good PR, these storylines are filled with love

Feb 13, 2025

•

5 min read

Like good PR, these storylines are filled with love

From Luka to Hubie, love flows during Valentine's Day week

Gail Sideman

publicity

Duolingo’s Super Bowl heist

Be simple, savvy and seen in 2026

Is this a good time for a PR reset?

You've got 15 seconds to sound smart

PR so good it’s in your coffee

Sports mandate sparks PR challenge

Put fans first. Good juju and PR will follow

There's PR power in video backgrounds

Make your story the party everyone wants to crash

Swift, Kelce and PR tips to steal

Ravens' request to Michael Phelps scores publicity gold

The best PR happens away from the office

From Live Aid to YouTube: Publicity with purpose still works

How baseball botched its Hank Aaron tribute during the All-Star Game

Sports publicity gets a boost on Bluesky as Twitter’s PR nightmare rages on

PR takeaway from the NHL Draft: Emotion doesn’t need to be loud to land

Your brand called. It’s bored.

Rory said he earned the right to skip media. Has he earned the fallout?

The Goodyear blimp at 100: a puzzle piece in modern publicity

Build publicity that protects, not just promotes

Publicity pressure: why it can mess with your head

Make your novel impossible to ignore

Don't let publicity slips trip you

🤮 Does social media make you want to puke?

Like good PR, these storylines are filled with love

SIDEbar

Home