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Lori Nickel

Lori Nickel

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The Giannis effect: Why PR and journalism require a pulse

Apr 9, 2026

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4 min read

The Giannis effect: Why PR and journalism require a pulse

Human trust is built in-person, not in LLMs, as the still-a-Bucks' superstar proved

Gail Sideman
Gail Sideman
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