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PR

publicity

+3

Duolingo’s Super Bowl heist

Jan 29, 2026

•

4 min read

Duolingo’s Super Bowl heist

Why $8 million would have bought an ad, but backdoor PR earns you culture

Gail Sideman
Gail Sideman

PR

+1

Is the Buffalo bus toss a new game?

Jan 22, 2026

•

3 min read

Is the Buffalo bus toss a new game?

How the Bills’ public finger-pointing created another unforced error

Gail Sideman
Gail Sideman

crisis communications

+1

Own the oops

Jan 15, 2026

•

4 min read

Own the oops

Some mistakes are just mistakes, PR fans

Gail Sideman
Gail Sideman

news

+2

PR is a front-page gut check

Jan 8, 2026

•

3 min read

PR is a front-page gut check

Google results, screenshots and snap judgments don’t wait for context

Gail Sideman
Gail Sideman

2026

+2

Be simple, savvy and seen in 2026

Dec 31, 2025

•

4 min read

Be simple, savvy and seen in 2026

Lose the old year blues and make some good PR news

Gail Sideman
Gail Sideman

Marty Schreiber

+3

Better than a curated TikTok feed (and a drip less annoying)

Dec 23, 2025

•

3 min read

Better than a curated TikTok feed (and a drip less annoying)

Holidays, hot mics and Just BeCAUSE

Gail Sideman
Gail Sideman

Dick Vitale

+3

You can be a PR light

Dec 18, 2025

•

5 min read

You can be a PR light

Clarity, truth and a way forward

Gail Sideman
Gail Sideman

Pulse Advertising

+3

Is this a good time for a PR reset?

Dec 11, 2025

•

5 min read

Is this a good time for a PR reset?

Move beyond your legacy story to grab attention in 2026

Gail Sideman
Gail Sideman

ECAC

+3

A win is a win for the NY Jets

Dec 4, 2025

•

4 min read

A win is a win for the NY Jets

Foundation support for ECAC flag football scores positive PR points

Gail Sideman
Gail Sideman

Burlap & Barrel

+3

A PR hit that smoked holiday fluff

Nov 25, 2025

•

2 min read

A PR hit that smoked holiday fluff

Pie might not be the only thing that's baked Thanksgiving Day

Gail Sideman
Gail Sideman

PR

+2

Part 2; the *how* -- You've got 15 seconds to sound smart

Nov 20, 2025

•

4 min read

Part 2; the *how* -- You've got 15 seconds to sound smart

How a fan line call can put you on a show’s radar

Gail Sideman
Gail Sideman

publicity

+3

You've got 15 seconds to sound smart

Nov 13, 2025

•

4 min read

You've got 15 seconds to sound smart

Live shows could be your lane to quick publicity

Gail Sideman
Gail Sideman

YouTube TV

+2

YouTube TV vs. Disney: The blackout that's pissing off millions

Nov 6, 2025

•

3 min read

YouTube TV vs. Disney: The blackout that's pissing off millions

Disney's still dark and both sides are bungling the PR part

Gail Sideman
Gail Sideman

AI

+2

Fear Files: PR edition

Oct 30, 2025

•

5 min read

Fear Files: PR edition

Monsters haunt more than Halloween. They're in our inboxes and newsfeeds.

Gail Sideman
Gail Sideman

Sean Payton

+2

Russell Wilson made a comment a controversy

Oct 23, 2025

•

4 min read

Russell Wilson made a comment a controversy

QB shows that sometimes the best PR tactic is to stay quiet

Gail Sideman
Gail Sideman

publicity

+2

PR so good it’s in your coffee

Oct 16, 2025

•

4 min read

PR so good it’s in your coffee

Protein has the PR muscle you might crave

Gail Sideman
Gail Sideman

MLB

+2

Manager makes postgame pressers personal

Oct 9, 2025

•

5 min read

Manager makes postgame pressers personal

Brewers skipper Murphy doesn’t need a playbook to understand the importance of connection

Gail Sideman
Gail Sideman

University of South Florida

+3

USF is about to make a Hall of Fame-caliber PR mistake

Oct 2, 2025

•

7 min read

USF is about to make a Hall of Fame-caliber PR mistake

Common-sense minds ask why South Florida is allegedly sneaking a scandal-stained former football coach into its sports Hall of Fame

Gail Sideman
Gail Sideman

Sling TV

+3

Put fans first. Good juju and PR will follow

Sep 11, 2025

•

4 min read

Put fans first. Good juju and PR will follow

Copy Sling’s strategy to blast business messaging in your favor

Gail Sideman
Gail Sideman

publicity

+2

There's PR power in video backgrounds

Sep 4, 2025

•

4 min read

There's PR power in video backgrounds

The good, better and best backdrop choices for publicity interviews

Gail Sideman
Gail Sideman

ESPN

+6

Tennis drama, Swift takes and Cracker Barrel BS: PR from the trenches

Aug 28, 2025

•

5 min read

Tennis drama, Swift takes and Cracker Barrel BS: PR from the trenches

From a US Open meltdown to AI for NIL publicity, a few PR wins and losses + a salute to Lee Corso

Gail Sideman
Gail Sideman

U.S. Open

+4

Make your story the party everyone wants to crash

Aug 21, 2025

•

4 min read

Make your story the party everyone wants to crash

Tweak and try the unexpected, and you might get guests to your media event

Gail Sideman
Gail Sideman

Games With Names

+6

Swift, Kelce and PR tips to steal

Aug 14, 2025

•

6 min read

Swift, Kelce and PR tips to steal

(Yup – I went there) Why Swifties and NFL fans create the ultimate PR crossover

Gail Sideman
Gail Sideman

Major League Baseball

+5

How baseball botched its Hank Aaron tribute during the All-Star Game

Jul 17, 2025

•

6 min read

How baseball botched its Hank Aaron tribute during the All-Star Game

MLB edited history; it left out the part that mattered most

Gail Sideman
Gail Sideman

publicity

+4

Sports publicity gets a boost on Bluesky as Twitter’s PR nightmare rages on

Jul 10, 2025

•

4 min read

Sports publicity gets a boost on Bluesky as Twitter’s PR nightmare rages on

Yaccarino’s goodbye capped another PR meltdown on the one-letter social site

Gail Sideman
Gail Sideman
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