PR

earned media

Oct 15, 2026

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2 min read

Know the difference between paid and earned media

Some people peddle pay-for-play as PR. They play different roles.

Gail Sideman

gambling

Oct 8, 2026

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2 min read

When your investment broker is a bookie

PR, take note -- Gen Z is blurring the line between investing and wagering

Gail Sideman

LA28

Oct 1, 2026

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2 min read

Your PR launch needs a runway

From the Olympic torch relay to a business launch, timing can shape the attention your story gets

Gail Sideman

Steve Sarkisian

Arch Manning found a fast way to make an AI video worse

Sep 17, 2026

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2 min read

Arch Manning found a fast way to make an AI video worse

A fake slap was bad enough, but laughing about it created a PR problem

Gail Sideman

Neutrogena

Sep 3, 2026

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2 min read

PR snacks for a holiday weekend

Good Good Golf/Callaway, the NCAA, Target and Neutrogena have the bitters

Gail Sideman

Summer

Aug 27, 2026

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1 min read

Just show up

Late-night TV makes a strong case for staying visible

Gail Sideman

authors

Aug 6, 2026

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1 min read

Books end. A newsletter keeps your story going.

There's more to book PR than pitching and social media

Gail Sideman

Caitlin Clark

Jul 9, 2026

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1 min read

Caitlin Clark shows why the smartest response isn't always the fastest

In a world demanding instant reactions, waiting can be the difference between a PR fail and adding perspective

Gail Sideman

National NIL Day

Jul 1, 2026

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3 min read

National NIL Day celebrates athletes. It also exposes communication commotion.

Five years later, "What is NIL?" is still one of the most commonly searched questions. Plus, saying goodbye to one of the best communicators college sports has ever known.

Gail Sideman

Highmark Stadium

The most valuable part of Buffalo's new stadium isn't the stadium

Jun 25, 2026

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1 min read

The most valuable part of Buffalo's new stadium isn't the stadium

Most contractors are forgotten. More than 5,000 workers won't be.

Gail Sideman

University of Louisville

Jun 18, 2026

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3 min read

The heart of public relations

It isn't publicity. It's people.

Gail Sideman

soccer

World Cup 2026: Welcome to the U.S. PR mess

Jun 11, 2026

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3 min read

World Cup 2026: Welcome to the U.S. PR mess

Visa delays, immigration issues and inflated prices create a cluster{bleep} for the quadrennial soccer event ... And remembering Stacey King

Gail Sideman

Stephen Colbert

May 21, 2026

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2 min read

You landed the story – Now it’s gone

Reason No. 538 you need to protect your links before they rot or disappear

Gail Sideman

crisis communications

May 14, 2026

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2 min read

Is your team stifling your reputation?

PR messages don't matter if your operations team drops the ball

Gail Sideman

Caitlin Clark

Fever’s AI issue is a PR warning: the public can smell the machine

May 7, 2026

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2 min read

Fever’s AI issue is a PR warning: the public can smell the machine

Caitlin Clark calling out her own team proves that "efficient" material is a trust-killer when it loses human touch

Gail Sideman

publicity

Apr 30, 2026

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2 min read

Why $8 million would have bought an ad, but backdoor PR earns you culture

Gail Sideman

Jan 22, 2026

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3 min read

Is the Buffalo bus toss a new game?

How the Bills’ public finger-pointing created another unforced error

Gail Sideman

PR

Know the difference between paid and earned media

When your investment broker is a bookie

Your PR launch needs a runway

Arch Manning found a fast way to make an AI video worse

PR snacks for a holiday weekend

Just show up

Books end. A newsletter keeps your story going.

Caitlin Clark shows why the smartest response isn't always the fastest

National NIL Day celebrates athletes. It also exposes communication commotion.

The most valuable part of Buffalo's new stadium isn't the stadium

The heart of public relations

World Cup 2026: Welcome to the U.S. PR mess

You landed the story – Now it’s gone

Is your team stifling your reputation?

Fever’s AI issue is a PR warning: the public can smell the machine

Superhuman feet of strength speed shoe's publicity

Nike’s words hit a hurdle

From chaos to calm at the mic

Athletes not to blame for college sports' PR problems

And poof ... Magic City Night is gone

Know when to bench the boss

From Olympic gold to PR cold

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Duolingo’s Super Bowl heist

Is the Buffalo bus toss a new game?

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