Hello from Radio, er, Media Row at Super Bowl LX in the San Francisco area.
True to form, it’s been chaos so far, but it’s a super way to see and work with people we might connect with in real life once a year. To summarize the experience, it’s a publicity bonanza on steroids.
For that reason, I’ll keep this brief. Earlier in the week, I wrote a thing about how NIL athletes can join the conversation without dropping a whopping $10 million on an in-game Super Bowl ad. (I wrote here last week how ads were sold out at $8 million a pop — well, the NFL always finds room for businesses with deep pockets.) The key for college and high school athletes working to generate NIL publicity and business interest this go-round is to keep it simple, provide value and connect their content to the biggest sports event of the year just by participating on a fan level. Just don’t use the words “Super Bowl” in public promos or the trademark police will come for you.
Super Bowl Radio Row publicity for starters
On Wednesday, I had a great chat with former NFL and Alabama standout Jeremiah Castille and his son Caleb Castille. They have lots on their plate, including a book coming out later this year. More on that soon.
Caleb and Jeremiah Castille have lots of dynamic projects in the hopper and are sharing their story on Super Bowl LX Radio Row.
So with little sleep, I’ll end it here (please don’t hold typos against me). Enjoy the media that flows from San Francisco and surrounding areas. A couple of quality follows include Tyler Dunne and John Ourand for all things football and sports media, respectively. There are bundles more; the media room is packed.
Have a great day and enjoy the exceptional journalism that comes from the site of Super Bowl LX.
— gail
©2026 Gail Sideman; gpublicity.com; SIDEbar
###
