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Jeremiah Castille

+2

A note from Super Bowl's Radio Row

Feb 5, 2026

•

3 min read

A note from Super Bowl's Radio Row

Publicity opportunities are endless

Gail Sideman
Gail Sideman

publicity

+3

Duolingo’s Super Bowl heist

Jan 29, 2026

•

4 min read

Duolingo’s Super Bowl heist

Why $8 million would have bought an ad, but backdoor PR earns you culture

Gail Sideman
Gail Sideman

PR

+1

Is the Buffalo bus toss a new game?

Jan 22, 2026

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3 min read

Is the Buffalo bus toss a new game?

How the Bills’ public finger-pointing created another unforced error

Gail Sideman
Gail Sideman

crisis communications

+1

Own the oops

Jan 15, 2026

•

4 min read

Own the oops

Some mistakes are just mistakes, PR fans

Gail Sideman
Gail Sideman

news

+2

PR is a front-page gut check

Jan 8, 2026

•

3 min read

PR is a front-page gut check

Google results, screenshots and snap judgments don’t wait for context

Gail Sideman
Gail Sideman

2026

+2

Be simple, savvy and seen in 2026

Dec 31, 2025

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4 min read

Be simple, savvy and seen in 2026

Lose the old year blues and make some good PR news

Gail Sideman
Gail Sideman

Marty Schreiber

+3

Better than a curated TikTok feed (and a drip less annoying)

Dec 23, 2025

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3 min read

Better than a curated TikTok feed (and a drip less annoying)

Holidays, hot mics and Just BeCAUSE

Gail Sideman
Gail Sideman

Dick Vitale

+3

You can be a PR light

Dec 18, 2025

•

5 min read

You can be a PR light

Clarity, truth and a way forward

Gail Sideman
Gail Sideman

Pulse Advertising

+3

Is this a good time for a PR reset?

Dec 11, 2025

•

5 min read

Is this a good time for a PR reset?

Move beyond your legacy story to grab attention in 2026

Gail Sideman
Gail Sideman

ECAC

+3

A win is a win for the NY Jets

Dec 4, 2025

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4 min read

A win is a win for the NY Jets

Foundation support for ECAC flag football scores positive PR points

Gail Sideman
Gail Sideman

Burlap & Barrel

+3

A PR hit that smoked holiday fluff

Nov 25, 2025

•

2 min read

A PR hit that smoked holiday fluff

Pie might not be the only thing that's baked Thanksgiving Day

Gail Sideman
Gail Sideman

PR

+2

Part 2; the *how* -- You've got 15 seconds to sound smart

Nov 20, 2025

•

4 min read

Part 2; the *how* -- You've got 15 seconds to sound smart

How a fan line call can put you on a show’s radar

Gail Sideman
Gail Sideman
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