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Texas Tech

+3

Know when to bench the boss

Mar 5, 2026

•

5 min read

Know when to bench the boss

From McDonald’s burger bungle to NCAA scripts, your PR strategy might only be as good as your messenger

Gail Sideman
Gail Sideman

DoorDash

+5

From Olympic gold to PR cold

Feb 26, 2026

•

5 min read

From Olympic gold to PR cold

Storytelling wins ratings, listening drives revenue and "don’t be a jerk" remains PR 101

Gail Sideman
Gail Sideman

ice skating

+4

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Feb 19, 2026

•

5 min read

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Why kids 'n' puppies still attract a crowd, and what happens when media outlets try to automate the storyteller

Gail Sideman
Gail Sideman

publicity

+2

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Feb 12, 2026

•

6 min read

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Tracking a few publicity hits from Santa Clara to Milan Cortina

Gail Sideman
Gail Sideman

Jeremiah Castille

+2

A note from Super Bowl's Radio Row

Feb 5, 2026

•

3 min read

A note from Super Bowl's Radio Row

Publicity opportunities are endless

Gail Sideman
Gail Sideman

publicity

+3

Duolingo’s Super Bowl heist

Jan 29, 2026

•

4 min read

Duolingo’s Super Bowl heist

Why $8 million would have bought an ad, but backdoor PR earns you culture

Gail Sideman
Gail Sideman

PR

+1

Is the Buffalo bus toss a new game?

Jan 22, 2026

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3 min read

Is the Buffalo bus toss a new game?

How the Bills’ public finger-pointing created another unforced error

Gail Sideman
Gail Sideman

crisis communications

+1

Own the oops

Jan 15, 2026

•

4 min read

Own the oops

Some mistakes are just mistakes, PR fans

Gail Sideman
Gail Sideman

news

+2

PR is a front-page gut check

Jan 8, 2026

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3 min read

PR is a front-page gut check

Google results, screenshots and snap judgments don’t wait for context

Gail Sideman
Gail Sideman

2026

+2

Be simple, savvy and seen in 2026

Dec 31, 2025

•

4 min read

Be simple, savvy and seen in 2026

Lose the old year blues and make some good PR news

Gail Sideman
Gail Sideman

Marty Schreiber

+3

Better than a curated TikTok feed (and a drip less annoying)

Dec 23, 2025

•

3 min read

Better than a curated TikTok feed (and a drip less annoying)

Holidays, hot mics and Just BeCAUSE

Gail Sideman
Gail Sideman

Dick Vitale

+3

You can be a PR light

Dec 18, 2025

•

5 min read

You can be a PR light

Clarity, truth and a way forward

Gail Sideman
Gail Sideman
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