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Archive

NILNIL

+5+5

Build publicity that protects, not just promotes

Public opinion shifts fast—don’t let someone else define you

Gail Sideman

publicitypublicity

+2+2

Publicity pressure: why it can mess with your head

The overlooked mental side of PR and staying relevant

Gail Sideman

AIAI

+2+2

AI ain't so smart after all

AI is a tool, not a truth-teller – why PR quadruple checks stats

Gail Sideman

crisis communicationscrisis communications

+4+4

Famous-ish? You still need PR

A smart PR strategy connects your story—and saves your tush when things go sideways

Gail Sideman

crisis communicationscrisis communications

+6+6

Ravens' Tucker blunder, plus answers to your Belichick PR questions

PR tip: Don’t tip-toe over releasing an employee when he's under investigation

Gail Sideman

North Carolina Tar HeelsNorth Carolina Tar Heels

+3+3

Belichick’s girlfriend tried to manage the message. Instead, she became it.

Is Bill Belichecked out?

Gail Sideman

NFL DraftNFL Draft

+3+3

The NFL Draft is built on publicity

Reading names off index cards became an international event

Gail Sideman

Major League BaseballMajor League Baseball

+3+3

When they say they love you but ... PR flinches on Jackie Robinson Day

You can’t build trust with performative praise and prettified history

Gail Sideman

public relationspublic relations

+1+1

PR or high-priced ad?

The difference between earned media, paid spots and getting played

Gail Sideman

authorsauthors

+2+2

Make your novel impossible to ignore

Turn your story into a must-read with the right publicity hook

Gail Sideman

NILNIL

+3+3

UConn PR director apologizes after confronting reporter

Bobby Mullen quickly corrected a wrong

Gail Sideman

Green Bay PackersGreen Bay Packers

+4+4

‘Tis the season for truTV and NCAA tournament-style PR

First, I remember my friend, Bob Long

Gail Sideman