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Archive

authorsauthors

+2+2

Make your novel impossible to ignore

Turn your story into a must-read with the right publicity hook

Gail Sideman

NILNIL

+3+3

UConn PR director apologizes after confronting reporter

Bobby Mullen quickly corrected a wrong

Gail Sideman

Green Bay PackersGreen Bay Packers

+4+4

‘Tis the season for truTV and NCAA tournament-style PR

First, I remember my friend, Bob Long

Gail Sideman

social mediasocial media

+5+5

Don't let publicity slips trip you

Like these👇🏼(Twitter, RichRod and New Era/MLB ... and a last-second addition: take a bow, Southwest Airlines)

Gail Sideman

NILNIL

+3+3

🏀Tennessee Vols Basketball Team's NIL Donation Honors Dick Vitale

Vols make $10K donation to V Foundation

Gail Sideman

social mediasocial media

+1+1

🤮 Does social media make you want to puke?

Build your brand, ditch creeps & clowns

Gail Sideman

datingdating

+2+2

Managing PR is a lot like dating

Manage expectations and you won't be let down

Gail Sideman

publicitypublicity

+4+4

Like good PR, these storylines are filled with love

From Luka to Hubie, love flows during Valentine's Day week

Gail Sideman

Super Bowl LIXSuper Bowl LIX

+4+4

SIDEbar – Super Bowl edition

Gurwitz and Cantú on the mic for one of several international Super Bowl broadcasts

Gail Sideman

Super Bowl LIXSuper Bowl LIX

+3+3

SIDEbar goes international

Telemundo's Rolando Cantu and Miguel Gurwitz provide a snapshot of the NFL's international popularity

Gail Sideman

crisis communicationscrisis communications

+2+2

Handle crises carefully or Colbert (and others) will call you out

Network affiliate left exposed after it fails to implement a crisis communications plan

Gail Sideman

BirthdayBirthday

+3+3

Are you sending the right message?

Consciously connect to control your narrative

Gail Sideman