public relations

publicity

Sep 18, 2025

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2 min read

Sports mandate sparks PR challenge

What silence might mean about your message

Gail Sideman

U.S. Open

Make your story the party everyone wants to crash

Aug 21, 2025

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4 min read

Make your story the party everyone wants to crash

Tweak and try the unexpected, and you might get guests to your media event

Gail Sideman

Shane Beamer

The best PR happens away from the office

Jul 31, 2025

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4 min read

The best PR happens away from the office

South Carolina's Beamer builds relationships and shares stories before the football season

Gail Sideman

PGA

Rory said he earned the right to skip media. Has he earned the fallout?

Jun 19, 2025

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5 min read

Rory said he earned the right to skip media. Has he earned the fallout?

Entitlement is a bad PR strategy

Gail Sideman

NIL

Build publicity that protects, not just promotes

Jun 5, 2025

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4 min read

Build publicity that protects, not just promotes

Public opinion shifts fast—don’t let someone else define you

Gail Sideman

crisis communications

May 15, 2025

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5 min read

Famous-ish? You still need PR

A smart PR strategy connects your story—and saves your tush when things go sideways

Gail Sideman

crisis communications

Ravens' Tucker blunder, plus answers to your Belichick PR questions

May 8, 2025

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4 min read

Ravens' Tucker blunder, plus answers to your Belichick PR questions

PR tip: Don’t tip-toe over releasing an employee when he's under investigation

Gail Sideman

public relations

Apr 10, 2025

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4 min read

PR or high-priced ad?

The difference between earned media, paid spots and getting played

Gail Sideman

Green Bay Packers

‘Tis the season for truTV and NCAA tournament-style PR

Mar 20, 2025

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5 min read

‘Tis the season for truTV and NCAA tournament-style PR

First, I remember my friend, Bob Long

Gail Sideman

dating

Feb 20, 2025

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4 min read

Managing PR is a lot like dating

Manage expectations and you won't be let down

Gail Sideman

Phoenix Suns

Dec 19, 2024

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3 min read

Happy fans make loyal fans

Remember why you do what you do

Gail Sideman

reputation management

Rodgers wrecked his off-the-field reputation

Oct 10, 2024

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4 min read

Rodgers wrecked his off-the-field reputation

QB's defensive strategy doesn't sit right with fans and media

Gail Sideman

media

Sep 12, 2024

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3 min read

Are you ghosting someone?

Don't give up your chance to set the narrative if you want publicity

Gail Sideman

publicity

Aug 29, 2024

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3 min read

You do what?

A publicist shines light on you ... now get to the beach 🏝

Gail Sideman

minimize, organize, maximize, prioritize

May 23, 2024

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3 min read

Waiting can be grating

Prepare then share: publicity takes time

Gail Sideman

betting

Apr 18, 2024

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3 min read