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media

news

+2

PR is a front-page gut check

Jan 8, 2026

•

3 min read

PR is a front-page gut check

Google results, screenshots and snap judgments don’t wait for context

Gail Sideman
Gail Sideman

Shane Beamer

+5

The best PR happens away from the office

Jul 31, 2025

•

4 min read

The best PR happens away from the office

South Carolina's Beamer builds relationships and shares stories before the football season

Gail Sideman
Gail Sideman

PGA

+4

Rory said he earned the right to skip media. Has he earned the fallout?

Jun 19, 2025

•

5 min read

Rory said he earned the right to skip media. Has he earned the fallout?

Entitlement is a bad PR strategy

Gail Sideman
Gail Sideman

NIL

+5

Build publicity that protects, not just promotes

Jun 5, 2025

•

4 min read

Build publicity that protects, not just promotes

Public opinion shifts fast—don’t let someone else define you

Gail Sideman
Gail Sideman

California

+3

Local outlets can fill news voids

Jan 9, 2025

•

4 min read

Local outlets can fill news voids

As social media torches facts, turn to journalists you know for news

Gail Sideman
Gail Sideman

media

+2

Are you ghosting someone?

Sep 12, 2024

•

3 min read

Are you ghosting someone?

Don't give up your chance to set the narrative if you want publicity

Gail Sideman
Gail Sideman

publicity

+1

Quality beats quantity in pretty much everything

Aug 22, 2024

•

2 min read

Quality beats quantity in pretty much everything

Good-faith publicity isn't transactional

Gail Sideman
Gail Sideman

publicity

+3

It's prime time for sports publicity

Jun 6, 2024

•

2 min read

It's prime time for sports publicity

Pitch sports savvy, fun features now

Gail Sideman
Gail Sideman

minimize, organize, maximize, prioritize

+4

Waiting can be grating

May 23, 2024

•

3 min read

Waiting can be grating

Prepare then share: publicity takes time

Gail Sideman
Gail Sideman

Caitlin Clark

+2

Caitlin Clark is a PR role model

Mar 7, 2024

•

3 min read

Caitlin Clark is a PR role model

NIL has helped elevate Clark's brand

Gail Sideman
Gail Sideman

publicity

+2

Formats are fine but publicity pops when you let chat flow

Feb 22, 2024

•

3 min read

Formats are fine but publicity pops when you let chat flow

Overcome overproduced programming

Gail Sideman
Gail Sideman

Ross Tucker

+3

Hype local like a pro

Feb 15, 2024

•

3 min read

Hype local like a pro

Publicity tip for an international stage: localize your message.

Gail Sideman
Gail Sideman

publicity

+2

Super Bowl media cleans up nicely

Feb 9, 2024

•

2 min read

Super Bowl media cleans up nicely

Bounty boasts healthy servings of publicity to Radio Row

Gail Sideman
Gail Sideman
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