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publicity

+3

You've got 15 seconds to sound smart

Nov 13, 2025

•

4 min read

You've got 15 seconds to sound smart

Live shows could be your lane to quick publicity

Gail Sideman
Gail Sideman

YouTube TV

+2

YouTube TV vs. Disney: The blackout that's pissing off millions

Nov 6, 2025

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3 min read

YouTube TV vs. Disney: The blackout that's pissing off millions

Disney's still dark and both sides are bungling the PR part

Gail Sideman
Gail Sideman

AI

+2

Fear Files: PR edition

Oct 30, 2025

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5 min read

Fear Files: PR edition

Monsters haunt more than Halloween. They're in our inboxes and newsfeeds.

Gail Sideman
Gail Sideman

Sean Payton

+2

Russell Wilson made a comment a controversy

Oct 23, 2025

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4 min read

Russell Wilson made a comment a controversy

QB shows that sometimes the best PR tactic is to stay quiet

Gail Sideman
Gail Sideman

publicity

+2

PR so good it’s in your coffee

Oct 16, 2025

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4 min read

PR so good it’s in your coffee

Protein has the PR muscle you might crave

Gail Sideman
Gail Sideman

MLB

+2

Manager makes postgame pressers personal

Oct 9, 2025

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5 min read

Manager makes postgame pressers personal

Brewers skipper Murphy doesn’t need a playbook to understand the importance of connection

Gail Sideman
Gail Sideman

University of South Florida

+3

USF is about to make a Hall of Fame-caliber PR mistake

Oct 2, 2025

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7 min read

USF is about to make a Hall of Fame-caliber PR mistake

Common-sense minds ask why South Florida is allegedly sneaking a scandal-stained former football coach into its sports Hall of Fame

Gail Sideman
Gail Sideman

Toronto Argonauts

+2

Buffalo Bills team with Toronto Argonauts to build fan and media buzz

Sep 25, 2025

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5 min read

Buffalo Bills team with Toronto Argonauts to build fan and media buzz

Rivalries flare, kids cheer + Kimmel crushes and provides PR class like only he can

Gail Sideman
Gail Sideman

publicity

+3

Sports mandate sparks PR challenge

Sep 18, 2025

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2 min read

Sports mandate sparks PR challenge

What silence might mean about your message

Gail Sideman
Gail Sideman

Sling TV

+3

Put fans first. Good juju and PR will follow

Sep 11, 2025

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4 min read

Put fans first. Good juju and PR will follow

Copy Sling’s strategy to blast business messaging in your favor

Gail Sideman
Gail Sideman

publicity

+2

There's PR power in video backgrounds

Sep 4, 2025

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4 min read

There's PR power in video backgrounds

The good, better and best backdrop choices for publicity interviews

Gail Sideman
Gail Sideman

ESPN

+6

Tennis drama, Swift takes and Cracker Barrel BS: PR from the trenches

Aug 28, 2025

•

5 min read

Tennis drama, Swift takes and Cracker Barrel BS: PR from the trenches

From a US Open meltdown to AI for NIL publicity, a few PR wins and losses + a salute to Lee Corso

Gail Sideman
Gail Sideman
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