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DoorDash

+5

From Olympic gold to PR cold

Feb 26, 2026

•

5 min read

From Olympic gold to PR cold

Storytelling wins ratings, listening drives revenue and "don’t be a jerk" remains PR 101

Gail Sideman
Gail Sideman

ice skating

+4

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Feb 19, 2026

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5 min read

Nazgul got the PR playbook: wolfdog steals an Olympic spotlight

Why kids 'n' puppies still attract a crowd, and what happens when media outlets try to automate the storyteller

Gail Sideman
Gail Sideman

publicity

+2

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Feb 12, 2026

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6 min read

Screeeech! Unpacking Super Bowl messages + an Olympic overlap

Tracking a few publicity hits from Santa Clara to Milan Cortina

Gail Sideman
Gail Sideman

Jeremiah Castille

+2

A note from Super Bowl's Radio Row

Feb 5, 2026

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3 min read

A note from Super Bowl's Radio Row

Publicity opportunities are endless

Gail Sideman
Gail Sideman

publicity

+3

Duolingo’s Super Bowl heist

Jan 29, 2026

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4 min read

Duolingo’s Super Bowl heist

Why $8 million would have bought an ad, but backdoor PR earns you culture

Gail Sideman
Gail Sideman

PR

+1

Is the Buffalo bus toss a new game?

Jan 22, 2026

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3 min read

Is the Buffalo bus toss a new game?

How the Bills’ public finger-pointing created another unforced error

Gail Sideman
Gail Sideman

crisis communications

+1

Own the oops

Jan 15, 2026

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4 min read

Own the oops

Some mistakes are just mistakes, PR fans

Gail Sideman
Gail Sideman

news

+2

PR is a front-page gut check

Jan 8, 2026

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3 min read

PR is a front-page gut check

Google results, screenshots and snap judgments don’t wait for context

Gail Sideman
Gail Sideman

2026

+2

Be simple, savvy and seen in 2026

Dec 31, 2025

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4 min read

Be simple, savvy and seen in 2026

Lose the old year blues and make some good PR news

Gail Sideman
Gail Sideman

Marty Schreiber

+3

Better than a curated TikTok feed (and a drip less annoying)

Dec 23, 2025

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3 min read

Better than a curated TikTok feed (and a drip less annoying)

Holidays, hot mics and Just BeCAUSE

Gail Sideman
Gail Sideman

Dick Vitale

+3

You can be a PR light

Dec 18, 2025

•

5 min read

You can be a PR light

Clarity, truth and a way forward

Gail Sideman
Gail Sideman

Pulse Advertising

+3

Is this a good time for a PR reset?

Dec 11, 2025

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5 min read

Is this a good time for a PR reset?

Move beyond your legacy story to grab attention in 2026

Gail Sideman
Gail Sideman
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