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publicity

+4

Sports publicity gets a boost on Bluesky as Twitter’s PR nightmare rages on

Jul 10, 2025

•

4 min read

Sports publicity gets a boost on Bluesky as Twitter’s PR nightmare rages on

Yaccarino’s goodbye capped another PR meltdown on the one-letter social site

Gail Sideman
Gail Sideman

Matthew Schaefer

+3

PR takeaway from the NHL Draft: Emotion doesn’t need to be loud to land

Jul 2, 2025

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4 min read

PR takeaway from the NHL Draft: Emotion doesn’t need to be loud to land

NY Islanders didn’t manufacture a message—they trusted the moment

Gail Sideman
Gail Sideman

branding

+1

Your brand called. It’s bored.

Jun 26, 2025

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3 min read

Your brand called. It’s bored.

Keep your core, but don’t be afraid to mix it up because publicity follows bold moves

Gail Sideman
Gail Sideman

PGA

+4

Rory said he earned the right to skip media. Has he earned the fallout?

Jun 19, 2025

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5 min read

Rory said he earned the right to skip media. Has he earned the fallout?

Entitlement is a bad PR strategy

Gail Sideman
Gail Sideman

NIL

+3

The Goodyear blimp at 100: a puzzle piece in modern publicity

Jun 12, 2025

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4 min read

The Goodyear blimp at 100: a puzzle piece in modern publicity

Also, how a coach got it wrong when he talked about an NIL mega-deal

Gail Sideman
Gail Sideman

NIL

+5

Build publicity that protects, not just promotes

Jun 5, 2025

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4 min read

Build publicity that protects, not just promotes

Public opinion shifts fast—don’t let someone else define you

Gail Sideman
Gail Sideman

publicity

+2

Publicity pressure: why it can mess with your head

May 29, 2025

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4 min read

Publicity pressure: why it can mess with your head

The overlooked mental side of PR and staying relevant

Gail Sideman
Gail Sideman

AI

+2

AI ain't so smart after all

May 22, 2025

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4 min read

AI ain't so smart after all

AI is a tool, not a truth-teller – why PR quadruple checks stats

Gail Sideman
Gail Sideman

crisis communications

+4

Famous-ish? You still need PR

May 15, 2025

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5 min read

Famous-ish? You still need PR

A smart PR strategy connects your story—and saves your tush when things go sideways

Gail Sideman
Gail Sideman

crisis communications

+6

Ravens' Tucker blunder, plus answers to your Belichick PR questions

May 8, 2025

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4 min read

Ravens' Tucker blunder, plus answers to your Belichick PR questions

PR tip: Don’t tip-toe over releasing an employee when he's under investigation

Gail Sideman
Gail Sideman

North Carolina Tar Heels

+3

Belichick’s girlfriend tried to manage the message. Instead, she became it.

May 1, 2025

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6 min read

Belichick’s girlfriend tried to manage the message. Instead, she became it.

Is Bill Belichecked out?

Gail Sideman
Gail Sideman

NFL Draft

+3

The NFL Draft is built on publicity

Apr 24, 2025

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5 min read

The NFL Draft is built on publicity

Reading names off index cards became an international event

Gail Sideman
Gail Sideman
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