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publicity

+2

Publicity pressure: why it can mess with your head

May 29, 2025

•

4 min read

Publicity pressure: why it can mess with your head

The overlooked mental side of PR and staying relevant

Gail Sideman
Gail Sideman

AI

+2

AI ain't so smart after all

May 22, 2025

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4 min read

AI ain't so smart after all

AI is a tool, not a truth-teller – why PR quadruple checks stats

Gail Sideman
Gail Sideman

crisis communications

+4

Famous-ish? You still need PR

May 15, 2025

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5 min read

Famous-ish? You still need PR

A smart PR strategy connects your story—and saves your tush when things go sideways

Gail Sideman
Gail Sideman

crisis communications

+6

Ravens' Tucker blunder, plus answers to your Belichick PR questions

May 8, 2025

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4 min read

Ravens' Tucker blunder, plus answers to your Belichick PR questions

PR tip: Don’t tip-toe over releasing an employee when he's under investigation

Gail Sideman
Gail Sideman

North Carolina Tar Heels

+3

Belichick’s girlfriend tried to manage the message. Instead, she became it.

May 1, 2025

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6 min read

Belichick’s girlfriend tried to manage the message. Instead, she became it.

Is Bill Belichecked out?

Gail Sideman
Gail Sideman

NFL Draft

+3

The NFL Draft is built on publicity

Apr 24, 2025

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5 min read

The NFL Draft is built on publicity

Reading names off index cards became an international event

Gail Sideman
Gail Sideman

Major League Baseball

+3

When they say they love you but ... PR flinches on Jackie Robinson Day

Apr 17, 2025

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5 min read

When they say they love you but ... PR flinches on Jackie Robinson Day

You can’t build trust with performative praise and prettified history

Gail Sideman
Gail Sideman

public relations

+1

PR or high-priced ad?

Apr 10, 2025

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4 min read

PR or high-priced ad?

The difference between earned media, paid spots and getting played

Gail Sideman
Gail Sideman

authors

+2

Make your novel impossible to ignore

Apr 3, 2025

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4 min read

Make your novel impossible to ignore

Turn your story into a must-read with the right publicity hook

Gail Sideman
Gail Sideman

NIL

+3

UConn PR director apologizes after confronting reporter

Mar 27, 2025

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4 min read

UConn PR director apologizes after confronting reporter

Bobby Mullen quickly corrected a wrong

Gail Sideman
Gail Sideman

Green Bay Packers

+4

‘Tis the season for truTV and NCAA tournament-style PR

Mar 20, 2025

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5 min read

‘Tis the season for truTV and NCAA tournament-style PR

First, I remember my friend, Bob Long

Gail Sideman
Gail Sideman

social media

+5

Don't let publicity slips trip you

Mar 13, 2025

•

4 min read

Don't let publicity slips trip you

Like these👇🏼(Twitter, RichRod and New Era/MLB ... and a last-second addition: take a bow, Southwest Airlines)

Gail Sideman
Gail Sideman
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