Archive

college bowl gamecollege bowl game
+3+3
College bowl game goes Doggystyle

College bowl game goes Doggystyle

Snoop sponsorship serves spectacular publicity possibilities

Gail Sideman
Gail Sideman
Justice SwannJustice Swann
+5+5
Kids design Jewell of a shoe

Kids design Jewell of a shoe

Design is proof that publicity power lies in special stories

Gail Sideman
Gail Sideman
local medialocal media
+3+3
Local vs. national media ... what's better for publicity?

Local vs. national media ... what's better for publicity?

Staley's stance unlocks valuable conversation

Gail Sideman
Gail Sideman
NFL DraftNFL Draft
+4+4
Bigger than the birth of your kids?

Bigger than the birth of your kids?

NFL Draft commands eyes for prizes

Gail Sideman
Gail Sideman
bettingbetting
+4+4
Public relations isn't sexy

Public relations isn't sexy

Sports strategically straddles gambling messages

Gail Sideman
Gail Sideman
OpillOpill
+4+4
Let's talk about birth control

Let's talk about birth control

Publicity power where you might not expect

Gail Sideman
Gail Sideman
Mark GrantMark Grant
+2+2
CBS Sports director drops hint about Final Four TV

CBS Sports director drops hint about Final Four TV

Catching up with Mark Grant before Final Four 2024

Gail Sideman
Gail Sideman
crisis communicationscrisis communications
+3+3
Don't Mulkey around with your reputation

Don't Mulkey around with your reputation

Coach drives publicity for Post

Gail Sideman
Gail Sideman
baseballbaseball
+2+2
Did MLB grab the Seoul from U.S. fans?

Did MLB grab the Seoul from U.S. fans?

Unrelated: Who'd've bet Ohtani would headline off-the-field?

Gail Sideman
Gail Sideman
BoeingBoeing
+3+3
PR's role in reputation management [still] matters

PR's role in reputation management [still] matters

It's our job to help shape perception

Gail Sideman
Gail Sideman
Caitlin ClarkCaitlin Clark
+2+2
Caitlin Clark is a PR role model

Caitlin Clark is a PR role model

NIL has helped elevate Clark's brand

Gail Sideman
Gail Sideman
publicitypublicity
+2+2
Bank goodwill to stem negative PR hits

Bank goodwill to stem negative PR hits

NCAA, MLB and Boeing on the clock

Gail Sideman
Gail Sideman
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