Archive

Make your story the party everyone wants to crash

Tweak and try the unexpected, and you might get guests to your media event

Gail Sideman

Games With Names

Aug 14, 2025

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6 min read

Swift, Kelce and PR tips to steal

(Yup – I went there) Why Swifties and NFL fans create the ultimate PR crossover

Gail Sideman

swimming

Ravens' request to Michael Phelps scores publicity gold

Aug 7, 2025

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4 min read

Ravens' request to Michael Phelps scores publicity gold

Baltimore’s social post turned into a feel-good story with reach and purpose

Gail Sideman

Shane Beamer

The best PR happens away from the office

Jul 31, 2025

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4 min read

The best PR happens away from the office

South Carolina's Beamer builds relationships and shares stories before the football season

Gail Sideman

Bob Geldof

From Live Aid to YouTube: Publicity with purpose still works

Jul 24, 2025

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3 min read

From Live Aid to YouTube: Publicity with purpose still works

Ryan Trahan’s cross-country fundraiser hits the same emotional chord as Live Aid — but with contemporary media exposure

Gail Sideman

Major League Baseball

How baseball botched its Hank Aaron tribute during the All-Star Game

Jul 17, 2025

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6 min read

How baseball botched its Hank Aaron tribute during the All-Star Game

MLB edited history; it left out the part that mattered most

Gail Sideman

publicity

Jul 10, 2025

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4 min read

Sports publicity gets a boost on Bluesky as Twitter’s PR nightmare rages on

Yaccarino’s goodbye capped another PR meltdown on the one-letter social site

Gail Sideman

Matthew Schaefer

PR takeaway from the NHL Draft: Emotion doesn’t need to be loud to land

Jul 2, 2025

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4 min read

PR takeaway from the NHL Draft: Emotion doesn’t need to be loud to land

NY Islanders didn’t manufacture a message—they trusted the moment

Gail Sideman

branding

Jun 26, 2025

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3 min read

Your brand called. It’s bored.

Keep your core, but don’t be afraid to mix it up because publicity follows bold moves

Gail Sideman

PGA

Rory said he earned the right to skip media. Has he earned the fallout?

Jun 19, 2025

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5 min read

Rory said he earned the right to skip media. Has he earned the fallout?

Entitlement is a bad PR strategy

Gail Sideman

NIL

The Goodyear blimp at 100: a puzzle piece in modern publicity

Jun 12, 2025

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4 min read

The Goodyear blimp at 100: a puzzle piece in modern publicity

Also, how a coach got it wrong when he talked about an NIL mega-deal

Gail Sideman

NIL

Build publicity that protects, not just promotes

Jun 5, 2025

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4 min read

Build publicity that protects, not just promotes

Public opinion shifts fast—don’t let someone else define you

Gail Sideman

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Make your story the party everyone wants to crash

Swift, Kelce and PR tips to steal

Ravens' request to Michael Phelps scores publicity gold

The best PR happens away from the office

From Live Aid to YouTube: Publicity with purpose still works

How baseball botched its Hank Aaron tribute during the All-Star Game

Sports publicity gets a boost on Bluesky as Twitter’s PR nightmare rages on

PR takeaway from the NHL Draft: Emotion doesn’t need to be loud to land

Your brand called. It’s bored.

Rory said he earned the right to skip media. Has he earned the fallout?

The Goodyear blimp at 100: a puzzle piece in modern publicity

Build publicity that protects, not just promotes

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