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Featured Posts

scaryscary
+3+3
Be aware, not scared

Be aware, not scared

Beware of those who stoke fear for selfish reasons

Gail Sideman
Gail Sideman
DEIDEI
+3+3
There's never been a bigger need for strategic publicity

There's never been a bigger need for strategic publicity

2025 to bring new challenges -- but opportunity, too

Gail Sideman
Gail Sideman
CaliforniaCalifornia
+3+3
Local outlets can fill news voids

Local outlets can fill news voids

As social media torches facts, turn to journalists you know for news

Gail Sideman
Gail Sideman
readingreading
+2+2
A.J. Brown - an accidental influencer

A.J. Brown - an accidental influencer

Eagles receiver's go-to title boosts book to No. 1 in sales

Gail Sideman
Gail Sideman
BirthdayBirthday
+3+3
Are you sending the right message?

Are you sending the right message?

Consciously connect to control your narrative

Gail Sideman
Gail Sideman
Green Bay PackersGreen Bay Packers
+4+4
‘Tis the season for truTV and NCAA tournament-style PR

‘Tis the season for truTV and NCAA tournament-style PR

First, I remember my friend, Bob Long

Gail Sideman
Gail Sideman

Archive

public relationspublic relations
+1+1
PR or high-priced ad?

PR or high-priced ad?

The difference between earned media, paid spots and getting played

Gail Sideman
Gail Sideman
authorsauthors
+2+2
Make your novel impossible to ignore

Make your novel impossible to ignore

Turn your story into a must-read with the right publicity hook

Gail Sideman
Gail Sideman
NILNIL
+3+3
UConn PR director apologizes after confronting reporter

UConn PR director apologizes after confronting reporter

Bobby Mullen quickly corrected a wrong

Gail Sideman
Gail Sideman
Green Bay PackersGreen Bay Packers
+4+4
‘Tis the season for truTV and NCAA tournament-style PR

‘Tis the season for truTV and NCAA tournament-style PR

First, I remember my friend, Bob Long

Gail Sideman
Gail Sideman
social mediasocial media
+5+5
Don't let publicity slips trip you

Don't let publicity slips trip you

Like these👇🏼(Twitter, RichRod and New Era/MLB ... and a last-second addition: take a bow, Southwest Airlines)

Gail Sideman
Gail Sideman
NILNIL
+3+3
🏀Tennessee Vols Basketball Team's NIL Donation Honors Dick Vitale

🏀Tennessee Vols Basketball Team's NIL Donation Honors Dick Vitale

Vols make $10K donation to V Foundation

Gail Sideman
Gail Sideman
social mediasocial media
+1+1
🤮 Does social media make you want to puke?

🤮 Does social media make you want to puke?

Build your brand, ditch creeps & clowns

Gail Sideman
Gail Sideman
datingdating
+2+2
Managing PR is a lot like dating

Managing PR is a lot like dating

Manage expectations and you won't be let down

Gail Sideman
Gail Sideman
publicitypublicity
+4+4
Like good PR, these storylines are filled with love

Like good PR, these storylines are filled with love

From Luka to Hubie, love flows during Valentine's Day week

Gail Sideman
Gail Sideman
Super Bowl LIXSuper Bowl LIX
+4+4
SIDEbar – Super Bowl edition

SIDEbar – Super Bowl edition

Gurwitz and Cantú on the mic for one of several international Super Bowl broadcasts

Gail Sideman
Gail Sideman
Super Bowl LIXSuper Bowl LIX
+3+3
SIDEbar goes international

SIDEbar goes international

Telemundo's Rolando Cantu and Miguel Gurwitz provide a snapshot of the NFL's international popularity

Gail Sideman
Gail Sideman
crisis communicationscrisis communications
+2+2
Handle crises carefully or Colbert (and others) will call you out

Handle crises carefully or Colbert (and others) will call you out

Network affiliate left exposed after it fails to implement a crisis communications plan

Gail Sideman
Gail Sideman
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