SIDEbar
A weekly quick-read publicity. PR newsletter, sports 'n' more.
Written by
Gail Sideman, gpublicity
Connect
Birthday
+3
Jan 23, 2025
•
3 min read
Consciously connect to control your narrative
publicity
Nov 13, 2025
4 min read
Live shows could be your lane to quick publicity
North Carolina Tar Heels
May 1, 2025
6 min read
Is Bill Belichecked out?
DEI
Dec 30, 2024
2025 to bring new challenges -- but opportunity, too
California
Jan 9, 2025
As social media torches facts, turn to journalists you know for news
Games With Names
+6
Aug 14, 2025
(Yup – I went there) Why Swifties and NFL fans create the ultimate PR crossover
Bam Adebayo
+4
Mar 12, 2026
5 min read
Plus the Bam Slam and what it means for sports publicity
Texas Tech
Mar 5, 2026
From McDonald’s burger bungle to NCAA scripts, your PR strategy might only be as good as your messenger
DoorDash
+5
Feb 26, 2026
Storytelling wins ratings, listening drives revenue and "don’t be a jerk" remains PR 101
ice skating
Feb 19, 2026
Why kids 'n' puppies still attract a crowd, and what happens when media outlets try to automate the storyteller
+2
Feb 12, 2026
Tracking a few publicity hits from Santa Clara to Milan Cortina
Jeremiah Castille
Feb 5, 2026
Publicity opportunities are endless
Jan 29, 2026
Why $8 million would have bought an ad, but backdoor PR earns you culture
PR
+1
Jan 22, 2026
How the Bills’ public finger-pointing created another unforced error
crisis communications
Jan 15, 2026
Some mistakes are just mistakes, PR fans
