SIDEbar

SIDEbar

A weekly quick-read publicity. PR newsletter, sports 'n' more.

Connect

Featured Posts

DEIDEI
+3+3
There's never been a bigger need for strategic publicity

There's never been a bigger need for strategic publicity

2025 to bring new challenges -- but opportunity, too

Gail Sideman
Gail Sideman
CaliforniaCalifornia
+3+3
Local outlets can fill news voids

Local outlets can fill news voids

As social media torches facts, turn to journalists you know for news

Gail Sideman
Gail Sideman
BirthdayBirthday
+3+3
Are you sending the right message?

Are you sending the right message?

Consciously connect to control your narrative

Gail Sideman
Gail Sideman
North Carolina Tar HeelsNorth Carolina Tar Heels
+3+3
Belichick’s girlfriend tried to manage the message. Instead, she became it.

Belichick’s girlfriend tried to manage the message. Instead, she became it.

Is Bill Belichecked out?

Gail Sideman
Gail Sideman
Games With NamesGames With Names
+6+6
Swift, Kelce and PR tips to steal

Swift, Kelce and PR tips to steal

(Yup – I went there) Why Swifties and NFL fans create the ultimate PR crossover

Gail Sideman
Gail Sideman
publicitypublicity
+3+3
You've got 15 seconds to sound smart

You've got 15 seconds to sound smart

Live shows could be your lane to quick publicity

Gail Sideman
Gail Sideman

Archive

newsnews
+2+2
PR is a front-page gut check

PR is a front-page gut check

Google results, screenshots and snap judgments don’t wait for context

Gail Sideman
Gail Sideman
20262026
+2+2
Be simple, savvy and seen in 2026

Be simple, savvy and seen in 2026

Lose the old year blues and make some good PR news

Gail Sideman
Gail Sideman
Marty SchreiberMarty Schreiber
+3+3
Better than a curated TikTok feed (and a drip less annoying)

Better than a curated TikTok feed (and a drip less annoying)

Holidays, hot mics and Just BeCAUSE

Gail Sideman
Gail Sideman
Dick VitaleDick Vitale
+3+3
You can be a PR light

You can be a PR light

Clarity, truth and a way forward

Gail Sideman
Gail Sideman
Pulse AdvertisingPulse Advertising
+3+3
Is this a good time for a PR reset?

Is this a good time for a PR reset?

Move beyond your legacy story to grab attention in 2026

Gail Sideman
Gail Sideman
ECACECAC
+3+3
A win is a win for the NY Jets

A win is a win for the NY Jets

Foundation support for ECAC flag football scores positive PR points

Gail Sideman
Gail Sideman
Burlap & BarrelBurlap & Barrel
+3+3
A PR hit that smoked holiday fluff

A PR hit that smoked holiday fluff

Pie might not be the only thing that's baked Thanksgiving Day

Gail Sideman
Gail Sideman
PRPR
+2+2
Part 2; the *how* -- You've got 15 seconds to sound smart

Part 2; the *how* -- You've got 15 seconds to sound smart

How a fan line call can put you on a show’s radar

Gail Sideman
Gail Sideman
publicitypublicity
+3+3
You've got 15 seconds to sound smart

You've got 15 seconds to sound smart

Live shows could be your lane to quick publicity

Gail Sideman
Gail Sideman
YouTube TVYouTube TV
+2+2
YouTube TV vs. Disney: The blackout that's pissing off millions

YouTube TV vs. Disney: The blackout that's pissing off millions

Disney's still dark and both sides are bungling the PR part

Gail Sideman
Gail Sideman
AIAI
+2+2
Fear Files: PR edition

Fear Files: PR edition

Monsters haunt more than Halloween. They're in our inboxes and newsfeeds.

Gail Sideman
Gail Sideman
Sean PaytonSean Payton
+2+2
Russell Wilson made a comment a controversy

Russell Wilson made a comment a controversy

QB shows that sometimes the best PR tactic is to stay quiet

Gail Sideman
Gail Sideman
FirstBack
12345678
Next Last