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scaryscary
+3+3
Be aware, not scared

Be aware, not scared

Beware of those who stoke fear for selfish reasons

Gail Sideman
Gail Sideman
DEIDEI
+3+3
There's never been a bigger need for strategic publicity

There's never been a bigger need for strategic publicity

2025 to bring new challenges -- but opportunity, too

Gail Sideman
Gail Sideman
CaliforniaCalifornia
+3+3
Local outlets can fill news voids

Local outlets can fill news voids

As social media torches facts, turn to journalists you know for news

Gail Sideman
Gail Sideman
readingreading
+2+2
A.J. Brown - an accidental influencer

A.J. Brown - an accidental influencer

Eagles receiver's go-to title boosts book to No. 1 in sales

Gail Sideman
Gail Sideman
BirthdayBirthday
+3+3
Are you sending the right message?

Are you sending the right message?

Consciously connect to control your narrative

Gail Sideman
Gail Sideman
North Carolina Tar HeelsNorth Carolina Tar Heels
+3+3
Belichick’s girlfriend tried to manage the message. Instead, she became it.

Belichick’s girlfriend tried to manage the message. Instead, she became it.

Is Bill Belichecked out?

Gail Sideman
Gail Sideman

Archive

crisis communicationscrisis communications
+4+4
Famous-ish? You still need PR

Famous-ish? You still need PR

A smart PR strategy connects your story—and saves your tush when things go sideways

Gail Sideman
Gail Sideman
crisis communicationscrisis communications
+6+6
Ravens' Tucker blunder, plus answers to your Belichick PR questions

Ravens' Tucker blunder, plus answers to your Belichick PR questions

PR tip: Don’t tip-toe over releasing an employee when he's under investigation

Gail Sideman
Gail Sideman
North Carolina Tar HeelsNorth Carolina Tar Heels
+3+3
Belichick’s girlfriend tried to manage the message. Instead, she became it.

Belichick’s girlfriend tried to manage the message. Instead, she became it.

Is Bill Belichecked out?

Gail Sideman
Gail Sideman
NFL DraftNFL Draft
+3+3
The NFL Draft is built on publicity

The NFL Draft is built on publicity

Reading names off index cards became an international event

Gail Sideman
Gail Sideman
Major League BaseballMajor League Baseball
+3+3
When they say they love you but ... PR flinches on Jackie Robinson Day

When they say they love you but ... PR flinches on Jackie Robinson Day

You can’t build trust with performative praise and prettified history

Gail Sideman
Gail Sideman
public relationspublic relations
+1+1
PR or high-priced ad?

PR or high-priced ad?

The difference between earned media, paid spots and getting played

Gail Sideman
Gail Sideman
authorsauthors
+2+2
Make your novel impossible to ignore

Make your novel impossible to ignore

Turn your story into a must-read with the right publicity hook

Gail Sideman
Gail Sideman
NILNIL
+3+3
UConn PR director apologizes after confronting reporter

UConn PR director apologizes after confronting reporter

Bobby Mullen quickly corrected a wrong

Gail Sideman
Gail Sideman
Green Bay PackersGreen Bay Packers
+4+4
‘Tis the season for truTV and NCAA tournament-style PR

‘Tis the season for truTV and NCAA tournament-style PR

First, I remember my friend, Bob Long

Gail Sideman
Gail Sideman
social mediasocial media
+5+5
Don't let publicity slips trip you

Don't let publicity slips trip you

Like these👇🏼(Twitter, RichRod and New Era/MLB ... and a last-second addition: take a bow, Southwest Airlines)

Gail Sideman
Gail Sideman
NILNIL
+3+3
🏀Tennessee Vols Basketball Team's NIL Donation Honors Dick Vitale

🏀Tennessee Vols Basketball Team's NIL Donation Honors Dick Vitale

Vols make $10K donation to V Foundation

Gail Sideman
Gail Sideman
social mediasocial media
+1+1
🤮 Does social media make you want to puke?

🤮 Does social media make you want to puke?

Build your brand, ditch creeps & clowns

Gail Sideman
Gail Sideman
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